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Company

Calm · 5 hours ago

Brand Marketing Lead

San Francisco, CA

Full-time

Remote

Senior Level, Lead/Staff

$117K/yr - $214K/yr

8+ years exp

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Comp. & Benefits

No H1B

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Responsibilities

Develop and lead Calm’s social media strategy across all earned channels, including Instagram, TikTok, X, Threads, YouTube, and Facebook, to grow audiences and drive meaningful engagement

Collaborate with the PR team to ideate and execute earned-first, social-led campaigns that generate buzz and media coverage around brand and cultural moments

Create content strategies for major initiatives, such as new product launches, in-app content releases, talent partnerships, and brand campaigns

Collaborate with Calm’s Brand and Communications teams to ensure a cohesive narrative across social media, marketing, and PR efforts

Manage relationships with key social media platforms (e.g., Meta, TikTok, YouTube) to unlock innovative tools and strategies for audience engagement

Maintain a consistent drumbeat of brand-building initiatives that drive awareness and keep Calm top of mind in the competitive wellness space

Partner with Creative, Content, and external agencies to develop best-in-class, on-brand social content that pushes creative boundaries

Lead the vision for social creative concepts, briefing teams and ensuring flawless execution of campaigns

Stay ahead of trends, identifying opportunities for Calm to lead cultural conversations and capitalize on real-time moments

Work closely with PR to craft campaigns that blend social media and earned media to amplify Calm’s brand story

Lead the social strategy for high-impact announcements, partnerships, and collaborations, ensuring alignment with Calm’s broader communications goals

Monitor, analyze, and report on social performance metrics to optimize strategies and content in real-time

Collaborate with Calm’s analytics and insights teams to refine future campaigns based on key learnings and audience behavior

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media StrategyBrand MarketingPublic RelationsContent DevelopmentData AnalysisPartnership ManagementMental Health KnowledgeContent MarketingEarned Media Strategies

Required

8+ years of proven experience leading social media strategies in fast-growth environments, with a track record of creating culturally relevant, buzzworthy campaigns

Strong understanding of brand marketing, PR, and their intersection with social media to drive holistic, impactful narratives

Exceptional eye for social content and creative trends, with a passion for pushing boundaries and taking risks

Skilled at working cross-functionally with Creative, Content, PR, and Marketing teams to align strategies and amplify campaigns

Ability to leverage insights and analytics to inform decisions, optimize performance, and deliver measurable results

Comfortable switching between strategy and execution, managing multiple priorities, and leading a small team with speed and efficiency

Deep enthusiasm for mental health, wellness, and culture, with a commitment to advancing mental well-being through storytelling and brand-building

Bachelor’s degree or equivalent experience

8+ years of relevant experience in social media, brand marketing, partnerships, or communications, with demonstrated leadership and cross-functional collaboration skills