LexisNexis · 10 hours ago
Brand Marketing Manager (Remote/US)
Raleigh, NC
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop and execute a brand road map communication plan that would amount to a strategy that extends the corporate brand presence over a period of 6-12 months
Develops parts of brand or communication plans for a region or segment
Executes on the brand or communication plan and conducts self-guided analysis to make go-forward recommendations
Manages to budget for key initiatives
Works with agencies on executional elements
Drives analysis and shares insights related to program or campaign performance
Supports evangelizing brand value to internal and external constituents
Qualification
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Required
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
3-5 years of experience in brand management, marketing, or product marketing (experience in software or technology is a plus)
Solid understanding of brand strategy and consumer behavior
Experience in B2B software or SaaS marketing
Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot)
Knowledge of product lifecycle management and go-to-market strategies
Experience with digital marketing channels, including social media, SEO, content marketing, and PPC
Proficient in data analysis and using analytics tools to track brand performance (e.g., Google Analytics, social media insights)
Excellent communication, organizational, and project management skills
Strong creative and strategic thinking skills
Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Company
LexisNexis
LexisNexis is a data analytics company that provides information solutions and law legal databases to Law and corporate businesses.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$30MKey Investors
EquivoActua Corporation
2021-06-16Corporate Round
2000-03-22Series Unknown· $30M
1994-10-05Acquired
Leadership Team
Eric Bonnet-Maes
CEO, Asia
Philippe Carillon
CEO
Recent News
GlobeNewswire News Room
2024-11-26
Company data provided by crunchbase
