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Company

Aeroflow Health · 1 day ago

Brand Marketing Manager

Carrollton, GA

Full-time

Remote

Mid, Senior Level

6+ years exp

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Health CareMedical Device

Growth Opportunities

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Responsibilities

Develop and Implement Brand Marketing Plans:

Work closely with Marketing leadership and team to develop and execute comprehensive marketing plans that impact the full marketing funnel, with a focus on elevating brand visibility, educating customers and driving brand equity that increases engagement, lead conversion and advocacy across all product verticals.

Ensure consistent messaging, innovative approaches, and measurable results, from ideation through execution.

Become an expert on our customer experience and journey. Utilize this understanding to develop strategies, execute marketing plans and provide recommendations for optimizations.

Manage Integrated Marketing Campaigns:

Plan, execute, and analyze multi-channel campaigns across multiple platforms, including website, digital and social media.

Partner with cross-functional teams, including brand marketing partners, performance marketing, sales operations and development/engineering to ensure cohesive execution.

Brand Strategy and Stewardship:

Help shape, further develop and uphold brand strategy and guardrails.

Ensure marketing consistency across all consumer touchpoints, aligning all communications with the brand’s positioning.

Cross-Functional Collaboration:

Collaborate with brand marketing, performance marketing, sales operations and consumer insights on collection of consumer research and trends, industry updates and performance data to fully understand our target customers and optimize campaign strategies.

Manage agency partners to deliver high-quality, on-brand campaigns and ensure campaign execution.

Campaign Analysis and Performance Optimization:

Leverage both creative insights and data analysis to optimize campaign performance.

Conduct A/B testing to refine messaging and strategies.

Create comprehensive reports and deliver insights into campaign effectiveness of brand-related initiatives.

Content Creation and Management:

Oversee multimedia content creation to ensure it resonates with the target audience, supports brand goals, and aligns with marketing objectives.

Collaborate with performance marketing on SEO-driven content strategies to improve organic visibility.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C multi-channel marketingBrand managementMarketing analyticsDigital media planningSocial media marketingE-commerceA/B testingProject managementJiraConsumer behaviorExternal agency managementHIPAA complianceCreative team collaborationCritical thinking skills

Required

BA/BS Degree in marketing or related field required

6+ years of progressive B2C multi-channel marketing experience, preferably within health, family, or related industries

Experience in brand management, marketing communications and media planning (including digital and social media, PR and influencer marketing), e-commerce, and marketing analytics.

Strong storytelling skills with a deep understanding of consumer behavior.

Experience working with creative teams, cross-functional teams and managing external agencies.

Experience in A/B testing, campaign analysis, and using data to refine and optimize marketing strategies. Track record of delivering business results.

Meticulous organizational, project management and prioritization skills with experience in project management systems such as Jira.

Heightened problem-solving and critical thinking skills along with a passion for growing businesses.

Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.

Compliance is a condition of employment and is considered an element of job performance

Maintain HIPAA/patient confidentiality

Ability to maintain HIPAA/patient confidentiality.