Crafts Group, LLC. · 2 days ago

Brand Marketing Manager

Vancouver, WA

Full-time

Onsite

Mid Level

$29/hr - $36/hr

3+ years exp

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Responsibilities

Develop and execute comprehensive marketing strategies across various channels such as catalog, performance channels, email, advertising, brick and mortar experiences, and affiliate marketing

Manage expenses to P&L targets by structuring end-to-end campaigns from planning budget allocation to ad creation, targeting, and optimization

Conduct in-depth data analysis to identify key trends, insights, and opportunities for optimization; utilize analytics platforms and marketing tools to monitor campaign performance and ROI

Implement A/B testing and other experimentation methodologies to optimize campaign elements such as ad creative, messaging, targeting parameters, and landing pages

Deep dive into customer data to understand preferences, buying habits and white space for business

Collaborate cross-functionally with the creative team, product team, and other stakeholders to develop compelling marketing assets and messaging that resonate with our target audience

Stay abreast of industry trends and best practices. Continuously seek out opportunities to innovate and improve our marketing efforts

Provide regular performance reporting and insights for management, highlighting key metrics, trends, and actionable recommendations for improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance marketingDigital marketingData analysisProject managementCampaign managementCreative testing/B testingConversion rate optimizationGoogle AnalyticsAdobe AnalyticsContinuous improvementProblem-solvingHard-workingCreative mindsetEffective communicationCollaboration skillsResults-oriented mindsetMarketing

Required

Bachelor's degree in marketing, business administration, or a related field.

3+ years of experience in performance marketing roles, with a proven record of accomplishment for driving measurable results and achieving KPIs

Understanding of how digital marketing channels, platforms, and best practices are part of a 360-content marketing program

Strong analytical skills with the ability to derive actionable insights from data.; proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms

Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously

Creative mindset with a passion for testing and optimization. Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques

Effective communication and collaboration skills with the willingness to work effectively in a cross-functional team environment

Results-oriented mindset with a focus on driving continuous improvement and achieving measurable outcomes

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time