Gildan · 20 hours ago

Brand Specialist

Washington, United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Train Gildan’s distributor sales teams and their top customers on the Gildan Advantage (quality, value, availability and CSR). Provide recommendations and guidance to Gildan’s management group from in depth marketing analysis and expertise.

Prepare content for customer-facing events and training sessions.

Develop strong relationships with the distributor sales teams and their respective key customers. Analyse any feedback given and process it accordingly.

Represent Gildan at events such as trade shows, open houses, sales meetings, virtual meetings and supplier panels to attract potential customers.

Implement corporate and distributor Gildan brand marketing campaigns. Act as a liaison between the Gildan KAE, distributor sales teams and Gildan marketing; work with sales and marketing teams to come up with unique strategies to market Gildan’s products to the market.

Research and analyse information and market intelligence regarding our position as it relates to distributors, competitors and the industry in general through end-user calls.

Analyse, brand strengths, target market, target customers to offer guidance on progress forward.

Qualification

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Market analysisDistributor sales trainingBrand marketing campaignsPromotional Product Distributor experienceApparel industry experienceContent preparationEvent representationRelationship building