Global Overview · 23 hours ago
Brand Strategy Analyst II-Amazon
United States
Full-time
Remote
Entry, Mid Level
$76K/yr - $86K/yr
2+ years exp
Maximize your interview chancesAdvertisingBrand Marketing
No H1B
Hiring Manager
Meg Bird
Insider Connection @Global Overview
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Responsibilities
Seek to understand all technical and business requirements thoroughly to develop scalable, automated reporting solutions that resonate with customer needs.
Build out impactful dashboards which tell a compelling story with the data to uncover problems and drive actionable recommendations.
Foster strong cross-functional relationships with retail, marketing, operations, data science, and engineering internal stakeholders.
Data wrangling - gathering, cleaning, transforming, and organizing raw, unstructured data into a structured and usable format for analysis, modeling, and visualization - and constantly evaluating data output for accuracy.
Become an expert on the brands you work with to provide next level insights and holistic recommendations that drive results.
Effectively present your findings and data insights to diverse internal and external audiences.
Collaborate closely with business stakeholders to propose and conduct ad-hoc analyses that align with business goal objectives.
Leverage data analytics tools and software to extract actionable insights from market data, sales reports, and consumer behavior metrics.
Conduct thorough competitive analysis – assess market & industry trends and new emerging opportunities within a product category.
Identify opportunities to streamline processes while improving Brand Analyst team collaboration and knowledge share.
Work cooperatively with the marketing teams to execute analytics projects pertaining to digital advertising strategy and sales performance.
Support the goal setting and monitoring process by assisting with regular goal evaluations and progress reporting.
Qualification
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Required
Bachelor's degree in business, economics, mathematics, statistics, or equivalent analytical experience
2-4 years’ leveraging analytics to inform cross-functional business decisions
Advanced experience in Excel (i.e. pivot tables, advanced formulas, macros)
Hands-on experience with data visualization tools such as Tableau or Power BI
Experience with B2C organizations/CPG and a strong demonstrated understanding of various inputs/levers that impact business results
Prior e-commerce experience
Direct Amazon experience (Amazon Marketing Cloud, Vendor & Seller Central, Helium 10, Junglescout Cobalt)
Strong business and analytical acumen
High attention to detail and accuracy
Strong verbal and written communication skills with prior experience communicating analytical findings to diverse audiences
Experience defining metrics and developing reporting to answer business questions
Exposure to digital advertising and e-commerce
Demonstrated ability to convert abstract concepts / data into actionable insights
Excellent at fostering trusting relationships with cross-functional partners and teammates
Preferred
Experience gathering and distilling technical requirements to engineering and data teams
Advanced experience in using SQL to analyze and manipulate large volumes of data
Understanding of various statistical methods employed in data analysis
Working knowledge of Atlassian (Jira, Trello) or other task/project management tools
Prior role in B2C marketing analytics, retail, and/or consulting
Knowledge of digital advertising is a plus
Benefits
Medical
Dental
Vision
Bonus
PTO
401K
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
