Be an early applicantLess than 25 applicants

Company

Original Job Post

Diageo · 1 day ago

Business Development Manager

Texas, United States

Full-time

Onsite

Mid Level

$96K/yr - $160K/yr

3+ years exp

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Food and BeverageWine And Spirits

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Insider Connection @Diageo

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Build demand for brands by identifying and executing important business/category opportunities.

Develop strong relationships with key customers to find growth opportunities.

Identify new market opportunities by engaging with distributors, agencies, and customers.

Monitor brand performance metrics and adjust strategies as needed.

Agree on targets and KPIs for sales and agency partners.

Locate potential business opportunities and partnerships.

Contribute to the development of local category and brand plans.

Lead local category and brand education initiatives.

Ensure compliance with marketing code and code of conduct.

Recommend enhancements to the business development role.

Qualification

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Sales & brand activationWSET LI educationBeverage alcohol category experienceCategory expertiseSales analysisTerritory managementMarket knowledgeSales metricsCustomer motivationsRoute to marketChannel insightsConsumer insightsSponsorship agreementsProblem-solvingHard-workingRelationship buildingCustomer-centricEnergy levelProfessionalismSelf-starter

Required

BA in business administration or a related field

3 -5 years of sales & brand activation experience

Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

Ongoing category specific learning – formal & informal learning – liquid, consumer, category insights.

Experience of beverage alcohol category and familiarity with On, Off and Non-Premise channel landscape.

Track record of in-market & customer engagement – wants and likes to spend time actively in trade – listening to customers, observing shoppers/consumers and turning insights into actions.

Category expertise – deep Diageo & competitor brand understanding.

Negotiation skills – can manage local negotiations, including sponsorship agreements.

Strong relationship building – based on transparency, empathy & trust.

Sales Analysis – knows how to read sales and demand creation metrics – knows when intervention is necessary.

Customer & consumer-centric – understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo.

Territory management – understands the BevAlc route to market and how to compliantly influence outcomes.

Deep market knowledge – channel, customer, and consumer.

Energy level – approachable and quick to engage with all partners – brings positive energy to customer, distributor, and agency interactions.

Professionalism – polished but authentic – comfortable in public presentation situations.

Self-starter – self-motivated and pro-active.