45 applicants

Company

Original Job Post

Diageo · 1 day ago

Business Development Manager

California, United States

Full-time

Onsite

Mid Level

$110K/yr - $184K/yr

3+ years exp

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Food and BeverageWine And Spirits

Actively Hiring

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Responsibilities

Build demand for brands by executing against important business/category opportunities.

Strengthen relationships with key customers to find growth opportunities.

Identify new market opportunities through consumer, category, and customer insights.

Monitor brand performance metrics to ensure alignment with expectations.

Agree on targets, timing, and KPIs for in-market sales efforts.

Locate potential business opportunities and partnerships.

Contribute to the development of local category and channel plans.

Lead local category education and coordinate learning plans.

Ensure compliance with marketing code and code of conduct.

Refine and enhance the business development role.

Qualification

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Sales & brand activationWSET LI educationBeverage alcohol category experienceCategory expertiseSales analysisTerritory managementMarket knowledgeProblem-solvingHard-workingRelationship buildingCustomer-centricEnergy levelProfessionalismSelf-starter

Required

BA in business administration or a related field

3 -5 years of sales & brand activation experience

Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

Ongoing category specific learning – formal & informal learning – liquid, consumer, category insights.

Experience of beverage alcohol category and familiarity with On, Off and Non Premise channel landscape.

Track record of in market & customer engagement – wants and likes to spend time actively in trade – listening to customers, observing shoppers/consumers and turning insights into actions.

Category expertise – deep Diageo & competitor brand understanding.

Negotiation skills – can manage local negotiations, including sponsorship agreements.

Strong relationship building – based on transparency, empathy & trust.

Sales Analysis – knows how to read sales and demand creation metrics – knows when intervention is necessary.

Customer & consumer centric – understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo.

Territory management – understands the BevAlc route to market and how to compliantly influence outcomes.

Deep market knowledge – channel, customer, and consumer.

Energy level – approachable and quick to engage with all partners – brings positive energy to customer, distributor and agency interactions.

Professionalism – polished but authentic – comfortable in public presentation situations.

Self-starter – self-motivated and pro-active.