myGwork - LGBTQ+ Business Community · 3 days ago
Business Development Manager
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Insider Connection @myGwork - LGBTQ+ Business Community
Responsibilities
Builds demand for brands by identifying and executing important business opportunities in the market.
Strengthens relationships with key customers to find growth opportunities.
Identifies new opportunities for brands in the market and validates through insights.
Monitors brand performance metrics and adjusts strategies when necessary.
Agrees on targets and KPIs for sales and agency partners.
Locates potential business opportunities by contacting partners.
Contributes to the development of local category and channel plans.
Leads category and brand education opportunities.
Protects Diageo by adhering to marketing code and code of conduct.
Recommends enhancements to the business development role.
Observes and recommends positive enhancements to the role.
Refines and evolves the business development role.
Engages with internal and external stakeholders.
Qualification
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Required
BA in business administration or a related field
3 -5 years of sales & brand activation experience
Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits
Ongoing category specific learning - formal & informal learning - liquid, consumer, category insights
Experience of beverage alcohol category and familiarity with On, Off and Non-Premise channel landscape
Track record of in-market & customer engagement - wants and likes to spend time actively in trade - listening to customers, observing shoppers/consumers and turning insights into actions
Category expertise - deep Diageo & competitor brand understanding
Negotiation skills - can manage local negotiations, including sponsorship agreements
Strong relationship building - based on transparency, empathy & trust
Sales Analysis - knows how to read sales and demand creation metrics - knows when intervention is necessary
Customer & consumer-centric - understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo
Territory management - understands the BevAlc route to market and how to compliantly influence outcomes
Deep market knowledge - channel, customer, and consumer
Energy level - approachable and quick to engage with all partners - brings positive energy to customer, distributor, and agency interactions
Professionalism - polished but authentic - comfortable in public presentation situations
Self-starter - self-motivated and pro-active
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Recent News
2024-04-10
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