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Company

Original Job Post

myGwork - LGBTQ+ Business Community · 3 days ago

Business Development Manager

Texas, United States

Full-time

Onsite

Mid Level

$96K/yr - $160K/yr

3+ years exp

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Responsibilities

Builds demand for the brands by locating, defining, and executing against the most important business/category opportunities in the market.

Strengthens business relationships with key customers by engaging regularly to find growth opportunities.

Identifies new market opportunities for brands through close collaboration with distributor, agency, and customer personnel.

Monitors brand performance metrics to ensure alignment with market/brand/customer expectations.

Agrees on category-specific targets, timing, and KPIs for in-market sales and agency partners.

Locates potential business opportunities by contacting potential partners for cross-promotional, sponsorship, and media opportunities.

Leads local category & brand education opportunities and coordinates learning plans with relevant personnel.

Protects the company by being an expert in their marketing code and adhering to the code of conduct.

Refines and evolves the business development role by observing and recommending enhancements to engage with stakeholders.

Participates in creating an inclusive culture where everyone feels valued and listened to.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SalesBrand activationWSET LIEducation in wines & spiritsBeverage alcohol categoryOn-premiseOff-premiseNon-premiseCategory insightsCategory expertiseDiageo brand understandingCompetitor brand understandingSponsorship agreementsSales analysisDemand creation metricsTerritory managementRoute to marketMarket knowledgeChannel knowledgeConsumer knowledgeSales metricsCustomer motivationsComplianceProblem-solvingHard-workingRelationship buildingCustomer-centricEnergy levelProfessionalismSelf-starter

Required

BA in business administration or a related field

3 -5 years of sales & brand activation experience

Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

Ongoing category specific learning - formal & informal learning - liquid, consumer, category insights

Experience of beverage alcohol category and familiarity with On, Off and Non-Premise channel landscape

Track record of in-market & customer engagement - wants and likes to spend time actively in trade - listening to customers, observing shoppers/consumers and turning insights into actions

Category expertise - deep Diageo & competitor brand understanding

Negotiation skills - can manage local negotiations, including sponsorship agreements

Strong relationship building - based on transparency, empathy & trust

Sales Analysis - knows how to read sales and demand creation metrics - knows when intervention is necessary

Customer & consumer-centric - understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo

Territory management - understands the BevAlc route to market and how to compliantly influence outcomes

Deep market knowledge - channel, customer, and consumer

Energy level - approachable and quick to engage with all partners - brings positive energy to customer, distributor, and agency interactions

Professionalism - polished but authentic - comfortable in public presentation situations

Self-starter - self-motivated and pro-active