The Harris Poll · 6 hours ago
Business Development Specialist - Expression of Interest
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Responsibilities
Proactively lead effective client research and targeted outreach strategies to support the success of The Harris Poll QuestBrand
Create and continuously hone messaging templates and campaign templates
Generate and secure meetings with consistent outreach to potential clients through messaging, phone outreach, and through social media channels (i.e., LinkedIn, Twitter)
Own end-to-end execution of email lifecycle marketing campaigns (copywriting; drip campaigns; segmentations; targeted emails; CRM integration; A/B testing; reporting
Develop client contact and segmentation lists
Determine email campaign KPIs and analyze campaign performance to establish methods for future campaign improvements
Collaboration with the Harris’ Marketing team to execute on various priorities relating to outreach and marketing campaigns (i.e., messaging, presentation decks, marketing collateral, etc.)
Provide an excellent first impression of The Harris Poll and the QuestBrand brand platform by recognizing the need for urgency and consistent follow up
Develop a solid understanding of The Harris Poll QuestBrand’s value proposition and be able to articulate such to potential clients
Qualification
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Required
Excited to drive lead generation and cold outreach efforts for a wide set of clients, both domestically and internationally
Extremely detail oriented. Understands the importance of immediacy and consistent follow up in sales
Experienced in searching for and identifying the ideal company and gatekeepers for a product
Experience with email marketing, lead generation, and marketing automation
Proven skills in creating messaging to target potential clients
Understands importance of immediacy and consistent follow up in connection with sales motions
Experience using a Sales Engagement Platform such as Outreach.io, SalesLoft, Seamless.ai, Gong, Hubspot, Sales Navigator or similar tools for outreach management
Strong organizational, project management, and problem-solving skills
Ability to multi-task in a deadline-driven atmosphere
Excellent written communication, project management, and copywriting skills
Interpersonal, leadership and influencing skills, ability to self-direct, work independently and collaborate effectively with a cross-functional team
High levels of integrity, autonomy, and self-motivation
Prefers an entrepreneurial environment and the ability to make impact in a growing organization
Demonstrates resiliency within the growing and changing team
Excited at the prospect of helping to build a company and participate in a collaborative work community
Proven execution and understanding of email campaign best practices (including segmentations, CRM management, mapping of customer journey, etc.)
4-7 years’ experience in a Sales and Marketing department
Company
The Harris Poll
The Harris Poll is a market research firm that has been tracking public opinion, motivation, and social sentiment.
Funding
Current Stage
Late StageRecent News
2024-12-17
2024-12-04
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