Midwest Communications, Inc. · 2 days ago

Business Development Strategist

Illinois, United States

Full-time

Remote

Mid Level

$50K/yr - $60K/yr

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Hiring Manager

Esther Gillis

Insider Connection @Midwest Communications, Inc.

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Responsibilities

Identifying opportunities in territory for marketing/advertising.

Developing and nurturing relationships with key customer accounts.

Generating leads through cold calling prospective clients or networking at conferences, trade shows, and events.

Conduct educational seminars to potential clients and for larger scale clients.

Keeping up with the latest industry developments, including market positioning of corporate competitors.

Work with multiple departments (radio, programming, design, digital, print) to ensure an all encompassing campaign to help the client reach his/her business goals.

Enter orders into our invoicing system as well as the workflow to ensure all campaigns are completed properly and timely.

Create custom results reports to use in conjunction with results dashboard and have monthly meetings with clients to show goal achievement progress, review necessary changes, and make suggestions to optimize marketing campaigns.

Build strong client relationships with clients, peers, market leadership, and any Marketing Consultant/Account Manager with which you work.

Set digital marketing strategies using all necessary tools (e.g. website, targeted emails, social media, retargeting, SEM, etc.).

Qualification

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Marketing StrategyLead GenerationClient Relationship ManagementDigital Marketing ToolsDegree in BusinessAdvertising Media Knowledge

Required

Exhibit strong interpersonal skills, maturity and good judgment; demonstrate a positive can-do attitude and have effective communication skills with a diverse range of individuals.

Ability to effectively present information and respond to questions from groups, co-workers, employees and upper management.

Able to define and solve problems.

Excellent communication skills, including the ability to present to individuals and groups, explain complex or technical information to non-technical people in simple terms and persuasively sell ideas.

Relationship/customer-first mindset.

Ability to lead and work with others respectfully and enthusiastically.

Organizational and time management skills.

Critical thinker with data-driven, analytical aptitude.

Bachelor’s Degree in Business Administration or Marketing, or equivalent in job experience.

Working knowledge of marketing strategy: identifying target audiences, creating the right messaging, and utilizing the most efficient media to help clients reach their goals.

Working knowledge (or the aptitude to learn quickly) of all forms of advertising media and when to utilize (radio/programmatic audio, TV/OTT/CTV, billboard placement, targeted display (geofencing, site, search retargeting), SEM, targeted email, and social media.

A valid Driver’s License issued to you from the State in which you are employed is required. This is a continuous requirement during employment with the Company.