Sojern · 12 hours ago
Campaign Analyst
United States
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Develop and optimize processes for digital advertising campaigns (Programmatic, Facebook/Instagram/Meta, and/or Search Engine Marketing) which contribute to running campaigns at or above expected performance metrics and benchmarks.
Define a campaign’s target needs, requirements, and plans to meet those targets by working with the internal Client Success and Sales teams.
Create processes to track outcomes of optimizations to show the value of changes.
Work closely with Sojern’s trafficking team to improve campaign creation processes.
Create best practices documentation and roll out your techniques to the Client Success and fellow AdOps team members globally.
Intelligently combine audience segmentation, bidding, delivery, and pricing strategies to extract optimal performance by leveraging our exclusive travel intent audiences via Managed Service and/or Self-Service activations.
Bring your deep problem solving and analytical skills to ferret out the techniques necessary to optimize campaigns that leaves the competition scratching their heads.
Develop Tableau dashboards that allow Leadership and others to view the Sojern’s business in a meaningful way and allow the AdOps team to more efficiently perform day-to-day responsibilities.
Communicate your insights, strategy, and methodology to multiple internal and external stakeholders; diligent written and excellent presentation skills are key.
Be rigorously Data Driven in every aspect of your work, insights, and communications.
Qualification
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Required
BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus.
2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred.
Experience with Display Programmatic and/or other equivalent digital advertising channels.
Understanding of the Programmatic Advertising Technology stack, including, but not limited to Demand Side Platforms, Supply Side Platforms, Data Management Platforms, etc.
Excellent oral and written communication skills.
Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices.
Preferred
Experience with Inventory Curation, Facebook/Instagram/Meta, and/or Search Engine Marketing experience strongly preferred.
Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred.
A positive attitude each day.
Benefits
Competitive compensation packages
Stock options offered to every employee
Bonusly program to reward and recognize team wins and performance
Employees can take up to 40 hours of paid time per year to volunteer and give back to the community
Flexi-Friday benefit
Hybrid or remote work options for most roles
Time-zone friendly work hours with async collaboration
Team offsites planned annually
Six employee resources groups
Regular virtual and in office team building events
Monthly company All Hands & leadership Q&As
PTO allowance to recharge
Comprehensive healthcare options
Paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents)
Retirement contributions and investment options (for applicable locations)
Travel benefits (hotel stay benefit & IATA membership)
Mental health, wellness & financial health resources
Learning & development stipend
Mentorship program
Career development programs
Leadership training
Home office tech set up (laptop, monitor, keyboard, mouse)
Monthly internet and phone allowance
Modern tools to communicate and collaborate (Slack, Google Suite)
Company
Sojern
Sojern is a digital marketing platform that provides multichannel marketing solutions for travel marketers.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$172.34MKey Investors
TCVTriangle Peak PartnersIndustry Ventures
2023-07-21Series Unknown· $9.84M
2018-11-13Series D· $120M
2016-08-01Series Unknown· undefined
Leadership Team
Mark Rabe
CEO
Aman Kothari
Chief Financial Officer
Recent News
2024-11-04
2024-11-02
The Morning Call
2024-11-02
Company data provided by crunchbase
