Wipfli · 1 day ago
Campaign Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $130K/yr
7+ years exp
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Responsibilities
Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's service lines and business solutions growth priorities and generate a quantifiable ROI.
Develop and execute comprehensive go-to-market strategies that align with business goals and market trends.
Partner extensively with Insights team on enterprise strategies.
Secures, coordinates, and aligns marketing functional resources in support of our service line’s growth targets.
Collaborates with the marketing functional teams to meet content, creative, demand generation, public relations, research, and market intelligence needs that help the service line’s marketing plans.
Partner with Insights and Digital teams to know and leverage intent data to drive growth enablement activities.
Owns campaigns from inception to execution, focused on generating positive ROI, achieving intended results and continuously optimizing for best performance.
Monitor and assess results to establish actionable learnings that impact the success and effectiveness of future campaigns.
Occasional travel for team events.
Qualification
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Required
Bachelor’s degree in marketing or business administration
At least of 7-10 years’ experience in a comparable role
Expertise of the marketing mix and how to apply applicable strategies to an existing opportunity.
Establish a high level of credibility with their clients.
Uses positive influence to manage peers and/or those higher in rank and demonstrates the ability to foster exceptional relationships.
Work under pressure, meet deadlines, and coordinate many projects/tasks simultaneously.
Maintains professionalism and a 'can-do-attitude' in the execution of all project-related assignments and tasks.
Evokes innovative thinking from fellow team members, while helping them understand the core strategies and goals of a marketing program.
Preferred
Experience in a professional services work environment
Experience in driving sales enablement and leveraging intent data to inform campaign strategies
Experience managing and coaching team members
Marketing agency background and experience
Corporate experience serving internal stakeholders
Benefits
8 health plan options (both HMO & PPO plans)
Dental and vision coverage
Opportunity to enroll in HSA with potential Firm contribution
Employee Assistance Program
Firm-sponsored basic life and short and long-term disability coverage
401(k) savings plan & profit share as well as Firm matching contribution
Well-being incentive
Education & certification assistance
Flexible time off
Family care leave
Parental leave
Family formation benefits
Cell phone reimbursement
Travel rewards
Critical illness & accident insurance
Hospital indemnity insurance
Legal
Long-term care
Pet insurance
ID theft protection
Supplemental life/AD&D
Company
Wipfli
Always advancing. Always progressing. From curiosity to clarity to results. That’s Wipfli.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ryan Risley
Principal and Chief Technology Officer of Business Solutions Group
Jeffery B Thill
Partner & Chief Financial Officer
Recent News
The Business Journals
2024-05-21
Company data provided by crunchbase
