Outside · 5 hours ago
Campaign Performance Analyst
United States
Full-time
Remote
Entry, Mid Level
$60K/yr - $80K/yr
2+ years exp
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Responsibilities
Develop and implement robust frameworks to track and analyze key performance indicators (KPIs) across digital channels (e.g., search, social media, email, display).
Oversee end-to-end campaign performance and optimization for all non-site-served campaign elements.
Partner with the Technical Ad Ops team to optimize site-served campaign components.
Monitor campaign progress and provide regular updates through dynamic reporting dashboards.
Implement data-driven optimization strategies to enhance campaign performance and derive actionable insights for paid media and non-ad served marketing tactics.
Collaborate with marketing teams to ensure alignment between campaign execution and business objectives, maximizing return on investment (ROI).
Design and execute A/B testing to evaluate and refine campaign elements, improving overall performance.
Partner with the Account Management team to develop detailed and insightful performance reports, ensuring benchmarks are met and exceeded.
Prepare clear, concise reports that summarize key findings, identify trends, and provide actionable recommendations for future campaigns.
Collaborate with the Advertising Data Analyst to gain deeper insights into audience behavior and overall campaign effectiveness.
Apply advanced data analysis techniques, including statistical analysis, data visualization, and predictive modeling, to extract valuable insights.
Maintain a thorough understanding of the latest trends, technologies, and best practices in digital marketing to ensure campaigns remain competitive and innovative.
Proactively seek opportunities to integrate new industry developments into campaign strategies and optimize performance.
Qualification
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Required
Bachelor’s degree in Marketing, Analytics, Statistics, or a related field.
2+ years of experience in digital marketing analytics or a similar role.
Strong understanding of the advertising landscape across multiple media channels and buying strategies.
Detail-oriented with the ability to balance granular analysis and big-picture strategy.
Willingness to challenge the status quo, innovate, and implement improved methodologies.
Ability to translate consumer insights into actionable marketing strategies.
A strong collaborator with excellent organizational and project management skills.
Proficiency in data analysis tools (Google Analytics, SQL, Excel, Python).
Experience with data visualization platforms (Tableau, Power BI).
Strong communication and interpersonal skills with the ability to present complex data to both technical and non-technical audiences.
Passion for digital marketing and a commitment to continuous learning in the field.
Preferred
Experience with digital advertising platforms (Google Ads, Meta Ads).
Familiarity with marketing automation tools (Sprout Social, HubSpot).
Knowledge of platforms like Parsely, Chartbeat, GA, and Amplitude is key.
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
And more
Company
Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-22Acquired· undefined
Leadership Team
Michael Roberts
Senior Executive Editor / Host of the Outside Podcast
Recent News
2024-02-10
Vermont Business Magazine
2023-12-01
2022-07-21
Company data provided by crunchbase
