Califia Farms · 4 hours ago

Category Development Manager

United States

Full-time

Remote

Mid Level

$110K/yr - $135K/yr

3+ years exp

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Responsibilities

Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team

Conduct necessary consumer and shopper research, including business issue identification and key questions

Address complex business problems leveraging multiple data sources and tools

Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary

Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers

Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.

Deliver analysis on new item introductions and performance analysis

Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness

Maintain regular internal and retailer specific scorecards and trackers

Interact and collaborate with senior sales and marketing management peers

Moderate travel, 25-30%

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Category ManagementCPG Industry ExperienceSpins/Nielsen/Circana DataConsumer/Shopper Panel DataData AnalysisRetail LinkPower BITableauSQLVBAAlteryxNetworking Skills