The Walt Disney Company · 2 days ago

CE Manager II - Strategy Planning & Integration

Anaheim, CA

Full-time

Onsite

Mid Level

$93K/yr - $124K/yr

3+ years exp

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Amusement Park and ArcadeAnimation

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Insider Connection @The Walt Disney Company

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.

Develop and manage a lead generation and lead nurture campaign including paid and direct channels.

Collaborate with Marketing Strategy, Agency, Creative and other CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns.

Provide message distribution instructions to Activation partners across channels.

Track spending and update media budgets and flowcharts for accuracy in planning and activation.

Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Activation, Creative, Privacy, Platform, and Finance.)

Having knowledge and experience with Lead Generation and Lead Nurture campaigns is a plus but not required.

Qualification

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Cross-Channel Media PlanningMedia BuyingBroadcastDigital MarketingProgrammatic MarketingSearch MarketingProject ManagementMarketingSmartsheetWorkfrontProblem-SolvingTeamworkCreativityPresentationLead GenerationLead Nurture

Required

Proven experience (preferred minimum of 3+ years) with Cross-Channel Media Planning, Execution and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.

Demonstrated history of project management with diverse teams within a Marketing organization or agency.

A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.

Expertise in using Smartsheet or Workfront.

Bachelor's degree in Advertising, Marketing, or Communications, or equivalent work experience.