80 applicants

Company

Rue Gilt Groupe · 1 day ago

Channel Content Marketing Manager

Boston, MA

Full-time

Remote

Mid Level

$100K/yr - $115K/yr

3+ years exp

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Brand MarketingE-Commerce

Actively Hiring

Insider Connection @Rue Gilt Groupe

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and implement content marketing strategy with focus on email channel

Directly manage, operate and execute email, push and SMS campaigns and communicating company brands through email marketing.

Work closely with brand acquisition, merchandising and other marketing teams to identify our target campaign audience and grow the subscriber list for email, push and SMS channels

Carry out segmentation of the database and implementing remarketing strategies

Plan and conduct AB testing on email and SMS channel to identify the best practice among target audience and align with industry best practices.

Plan, manage and report the forecast of message volume and cadence, including monthly/weekly/daily forecasting.

Analyze current email, push and SMS marketing campaigns and making recommendations for improvement and optimization.

Collaborate with the creative team to coordinate appropriate campaign designs based on content channel.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSMS MarketingContent Marketing StrategySegmentation StrategiesAB TestingRetail ExperienceE-commerce ExperienceESP ToolsProject ManagementMicrosoft Office

Required

Bachelor’s degree in marketing, economics, management information systems or equivalent relevant experience

Minimum 3 years of professional experience in Marketing

Retail/e-commerce experience required; fashion apparel industry experience preferred

Experience with ESP (Klaviyo, Salesforce, Adobe or other solutions providing similar functions) focusing on email and SMS

Demonstrated project management experience, managing multiple projects simultaneously

Strong business acumen with understanding of online retail consumer behavior

Strong working knowledge of Microsoft Office (Outlook, Excel, Word & PowerPoint)

Excellent verbal, written and interpersonal communication skills is required

Ability to handle change, learn and keep abreast of new technology

Preferred

Fashion apparel industry experience

Benefits

Bonus/commission

Stock options

401(k) participation

Paid time off

Medical

Dental

Vision

Basic life insurance

Company

Rue Gilt Groupe

Glassdoor

3.1

Rue Gilt Groupe is a premier off-price e-commerce portfolio company that connects brands with the next-generation shoppers. It is a sub-organization of Kynetic.

Founded in 2007

Boston, Massachusetts, USA

501-1000 employees