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Company

Tag · 1 day ago

Channel Marketing Manager

United States

Full-time

Remote

Mid Level

$65K/yr - $80K/yr

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Responsibilities

Collaborate with stakeholders to organize, manage, and categorize content effectively, ensuring it aligns with both audience and brand objectives.

Oversee daily scheduling of YouTube content, ensuring all video releases follow a well-planned calendar. Manage adjustments as needed based on performance insights and campaign or program goals.

Track and report on key channel metrics and video performance. Provide insights and recommendations for optimization, based on analytics and YouTube best practices.

Develop customized reports to meet unique client requirements and provide actionable insights. Communicate performance trends, viewership behavior, and growth strategies to stakeholders regularly.

Leverage expertise in YouTube best practices to provide a point of view (POV) on where content should live and why, considering platform strengths, target audience, and brand objectives.

Manage content uploads to various client file-storing systems, ensuring content accuracy, availability, and accessibility across platforms for internal and client use.

Ensure all uploaded content meets brand quality standards and is optimized for YouTube's algorithm, as well as any additional organizational or client-specific requirements.

Where and when possible, implement SEO best practices, including keyword research, metadata optimization, and tag management to improve searchability and channel visibility.

Assist in developing content strategies tailored for B2C and B2B audiences, providing insight on what content will resonate most with each segment and align with broader marketing goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

YouTube Channel ManagementContent StrategySEO Best PracticesCross-Platform PublishingPerformance MonitoringContent OptimizationFile ManagementBrand Strategy TranslationMedia Channels KnowledgeExceptional Communication

Required

Established marketing experience with several years’ experience planning and executing full-funnel omni-channel media

Extensive experience translating brand strategy into executable media approaches

Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends

Experience in highly complex, large or global organizations

Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Benefits

Flexible hours and locations

Strong supportive benefits

Career training and development

An inclusive environment that eliminates barriers and elevates voices

Company

Tag

At Tag, we turn big ideas into high-impact marketing, working with leading brands and agencies to deliver content at speed and scale across channels, cultures and regions.

Founded in 1972