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Zayo Group · 3 days ago
Channel Marketing Manager
United States
Full-time
Remote
Senior Level
$66K/yr - $100K/yr
7+ years exp
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Responsibilities
Drive channel growth and build brand awareness with Zayo’s channel partners
Responsible for creating the strategy, planning, and execution of partner marketing initiatives and programs that grow channel leads, opportunities and revenue
Work collaboratively with channel sales leadership, marketing teams, sales enablement and sales teams to design, build, support, and accelerate all channel activities including (but not limited to) product training, partner communications, newsletters, and webinars
Partner with Zayo’s events team to lead strategy and execute key channel events and sponsorships
Own Partner website and portal messaging and content
Lead MDF and sponsorship programs with key partners and tech distributors
Manage Partner Advisory Board including communications cadence and quarterly meetings, including Awards programs
Create partner‐ready demand creation co-marketing programs designed to drive new opportunities into the pipeline
Develop effective marketing and sales collateral – using both internal and agency resources – for use on the website and in campaigns
Analyze program results and make recommendations for future improvements
Qualification
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Required
Minimum of 7 (seven) years experience in a high-tech B2B marketing, with at least 2 years experience in channel marketing/programs
Solid understanding of channel marketing programs
Strong writing skills and basic understanding of content marketing best practices
Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.
Experience running campaigns and programs that directly contributed to pipeline and revenue growth
Exceptional quantitative and problem-solving skills and ability to make data-driven decisions
"Test and learn" mindset - comfortable taking calculated risks
Detail-oriented and strong cross-functional program management skills
Benefits
Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Company
Zayo Group
For over 15 years, Zayo has been the driving force behind the world's most dynamic and forward-thinking enterprises, helping them pave the way to what's next.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Laura Littman
Chief of Staff to the CEO
Steve Smith
CEO
Recent News
Morningstar
2024-04-19
Company data provided by crunchbase
