isolved · 3 hours ago

Channel Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Employee BenefitsFinancial Services

Growth Opportunities

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Responsibilities

Provide support and management of preferred partners across all partner tiers

Manage the preferred partner deal process and lead management

Manage and leverage resources on the partner relationship management platform that support initiatives.

Manage all training and certification modules within the PartnerHub and liaise with sales enablement to ensure courses are updated quarterly

Be the marketing lead for "low touch" network partners

Create SOPs and document partner marketing practices

Qualification

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MarketingChannel MarketingData AnalyticsBrand ManagementCampaign DevelopmentBudget ManagementProject ManagementSocial Media MarketingDigital MarketingABM (Account-Based Marketing)Collaboration Skills

Required

An undergraduate degree in marketing, business, or a related field

Minimum of 5 years of marketing experience for a technology company (HCM a plus)

Minimum of 5 years of experience developing and executing marketing plans for global reseller and channel programs with demonstrated results and KPIs

Demonstrated ability to manage and allocate budgets for global channel marketing initiatives effectively, maximizing ROI and driving cost efficiency

Strong brand management skills to ensure consistent messaging and brand representation across diverse global channels. Experience in protecting and enhancing brand equity in collaboration with channel partners

Proficient in leveraging data analytics and market intelligence to make informed decisions and optimize channel marketing performance

Strong understanding of channel dynamics, partner ecosystems, and indirect sales channels

Proficiency in all aspects of campaign development and management, including, but not limited to, social media, ABM, and digital marketing programs

Strong collaboration, influencing, and project management skills

Exceptional written, verbal, and presentation skills