118 applicants

Company

Zenwise · 4 hours ago

Chief Executive Officer

United States

Full-time

Remote

Director/Executive

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Dietary SupplementsFitness

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Responsibilities

Build upon Zenwise’s well-defined vision for operational excellence, competitive advantage, and sustainable success.

Develop, implement, and execute the company’s annual board-approved strategic and financial plans.

Drive double-digit revenue growth and deliver significant EBITDA expansion, while exploring strategic merger and acquisition opportunities.

Develop the strategy and execute performance marketing campaigns across digital and social platforms to drive awareness, engagement, and conversions.

Create and manage content strategies to strengthen brand presence and increase demand across key channels.

Analyze campaign performance, leverage data-driven insights, and optimize strategies to maximize ROI.

Build, retain, and inspire a best-in-class, high-performing team capable of achieving ambitious growth goals.

Drive revenue growth at a double-digit rate while maintaining operational efficiencies to expand EBITDA at a disproportionate rate.

Focus on accelerating e-commerce financial performance by optimizing key metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV) to maximize profitability.

Scale distribution channels across major U.S. retailers (e.g., Walmart, Target, Costco) and leading eCommerce platforms such as Amazon, TikTok Shop, Walmart.com, Vitacost.com, and Coupang.

Oversee the development and management of annual operating budgets, financial forecasts, and long-term financial plans to support organizational goals and objectives.

Develop and align the Board with a clear 3-year growth strategy.

Build strong brand awareness and a competitive moat around Zenwise products to protect market share.

Build continuity and trust with the team while filling any gaps to execute the growth strategy.

Successfully deliver the 2025 budget and key new product launch.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CEO experienceFinancial acumenPerformance marketingECommerce proficiencyRetail channel managementInternational expansionTeam developmentNutrition knowledgeVisionary leadershipStakeholder engagementCurious learnerStrategic thinkingCollaborative team player

Required

Post-secondary education in Business, Marketing, or a related field is an asset with relevant experience being considered in lieu.

Leadership at a Growth-Stage Company: CEO experience is an asset but not a requirement. Must have proven leadership experience and demonstrated success in scaling a company from a minimum $10M organization through its growth phase to a sizable organization ($50M+).

Financial Acumen: Must have strong financial acumen with ability to drive decisions through metrics and through P & L understanding.

Performance Marketing Brand Development: Must have proven experience in driving brand demand and building a strong brand presence through performance marketing. The ideal candidate excels at executing cost-effective marketing strategies, particularly through e-commerce platforms and social media channels growing the brand’s awareness, reach and engagement.

eCommerce & Social Media Proficiency: Must have a proven track record of success in scaling brands on platforms such as Amazon, TikTok, Instagram, Facebook, and Direct-to-Consumer (DTC) channels.

Industry Expertise in 1 of the Following: Dietary supplements, health & wellness nutrition products, sports & nutrition, or beauty.

Team Development: A proven ability to recruit, mentor, and lead high-performing teams, fostering an inclusive and results-driven culture.

Visionary Leadership

Performance Marketing Expert

Strategic Thinking and Execution

Curious Learner & Innovator

Omnichannel Expertise

Operational Excellence

Stakeholder Engagement and Networking

Entrepreneurial

Contagious energy and a high degree of conviction that gets the board, team and stakeholders excited about the future.

Transformational leader who leverages data insights to implement calculated, gradual changes that preserve current stability while strategically progressing toward the future vision.

Collaborative team player.

Metric driven and financially oriented.

Willing to 'roll up your sleeves' as a team player, taking on any task.

Preferred

Nutrition/Wellness Knowledge & Passion: A strong understanding of nutrition and the role of nutraceuticals in promoting health is highly preferred.

Retail Channel Management: Experience in managing relationships with national retail accounts (e.g., Walmart, Target, Costco, Whole Foods Market) is an asset.

International Expansion: Experience working with distributors and expanding brands in ex-U.S. markets, such as the UK, EU, Mexico, and Asia would be a valued skill set.