Cyderes · 1 day ago

Chief Marketing Officer

Atlanta, GA

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Lead all aspects of Cyderes’ marketing, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics

Build a best-in-class marketing organization. Identify and recruit top talent.

Create a marketing narrative that develops a following, raises awareness and visibility for global enterprise customers, and helps tell our story to the world. Inform the market of Cyderes’ value proposition and broad business application. Lead the continued development and consistency of Cyderes’ branding, advertising, and engagement across all platforms. Nourish relationships with enterprise customers, as well as industry analysts

Connect the brand, messaging, and product market positioning to demand generation and sales enablement efforts. Instrument the process and choose the preferred channels. Implement a consistent and metric-driven process with sales to nurture leads to closed deals and drive predictable revenue

Instill discipline and rigor into the go-to-market strategy and product launch methodology for category creation and expansion. Maximize new product revenue lift across all markets and channels. Provide feedback to the development organization regarding validation of customer needs, feature and product requirements

Qualification

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Executive marketing leadershipB2B enterprise experienceDigital campaign managementDemand generationManaged services experienceBrand awareness buildingCreative leadership

Required

10+ years of executive and global marketing leadership, providing strategic input to marketing and business strategy

Experience in B2B enterprise, high-growth, managed services or tech enabled services companies. Experience in security managed services and PE-backed companies preferred.

Track record of leading and developing high performance marketing teams with ownership of all facets, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics

Expertise in building and running highly successful, metrics-driven digital campaigns. Deep understanding of a highly predictable demand generation machine – conversion rates, attribution, investment models

Demonstrated success building brand awareness across key influencers including analysts, thought leaders, industry experts and press

Highly motivational and capable of communicating clearly, logically and with a high level of conviction at the executive level.

Experience working with international teams and geographically distributed companies

Enthusiastic and creative leader with the ability to inspire others

Intellectually curious and able to think deeply and qualitatively about business problems, breaking down issues and presenting solutions

Low ego, willing to be hands-on when necessary; builds and encourages respect across the organization; seeks input from others to inform their decisions and solutions

Collaborative with a track record of building strong internal and external relationships

Entrepreneurial with a high level of energy and unrelenting drive to succeed and win

Ability to thrive in a fast-paced, dynamic environment

Analytical and metrics-driven, regular leveraging data to support business decisions