i2c Inc. · 21 hours ago

Chief Marketing Officer

United States

Full-time

Remote

Director/Executive

15+ years exp

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Responsibilities

Own all aspects of a global marketing organization including; Digital marketing/demand generation, Product marketing, and Brand and Communications, Marketing Operations, and Content Management.

Build an efficient, metrics-driven demand generation machine. Generate qualified leads at scale.

Develop and execute the company brand story in a compelling manner at the regional and global levels.

Develop, manage, and analyze the marketing budget, while setting the direction for the allocation of it and other marketing resources across the company.

Develop and lead a team of Marketing professionals covering everything from web development to content marketing to traditional and digital marketing to public relations, and more, with a focus on innovation, engagement, and flawless execution.

Design brand positioning, value proposition and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.

Oversees the creation and execution of global marketing and sales programs along with all required collateral materials necessary to increase market share and channel penetration along with current product portfolio or new product launches.

Accountable for strategies to maximize revenue and market share growth, as well as build brand awareness.

Continually advance collaboration between Sales and Marketing to ensure effective utilization of marketing efforts to drive sales pipeline and revenue growth.

Collaborate closely with other functional teams including Product, Customer, and Global Operations to ensure strategic alignment with business objectives and a holistic approach is taken to marketing leverage all of the company’s centers of expertise.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing leadershipGlobal enterprise marketingDemand generationProduct marketingPayments industry experienceBanking industry experienceFinancial services experienceStrategic thinking

Required

Payments, Banking or Financial Services industries.

Preferred

Advanced degree/MBA and 15+ years of Marketing leadership experience.

Demonstrated leadership in running global enterprise marketing teams for enterprise SaaS solutions.

Experience in Payments, Banking or Financial Services industries.

A strategic thinker capable of managing all aspects of marketing and setting the overall direction for the marketing organization.

Deep experience in building and running a modern, complex demand generation organization.

Strong experience in product marketing - synthesizing customer/market research to develop messaging, positioning, and packaging for B2B products.

Proven ability to thrive in a fast-paced, dynamic, ever-changing, high growth environment, in which cross-functional teamwork and initiative is paramount to achieving success.

Able to solve a wide range of difficult problems in imaginative and creative ways, exercising judgment within broadly defined practices and policies.