Apex Growth · 15 hours ago
Client Growth Lead (B2B)
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Responsibilities
Serve as the primary contact for your B2B clients, establishing strong, trust-based relationships to understand and support their business objectives.
Develop and execute strategic growth plans, aligning Apex Growth’s services with client goals, industry trends, and market opportunities.
Identify and pursue upsell opportunities to expand client partnerships, contributing to long-term revenue growth.
Partner closely with Functional Leads (Search, Social, Creative) to ensure that campaign strategies align with client goals and are effectively executed to meet performance targets.
Act as a last line of defense, stepping in to make in-platform adjustments if needed to meet client KPIs, while primarily overseeing and guiding strategy rather than direct channel management.
Monitor campaign performance, supporting Functional Leads in ongoing testing, analysis, and refinement to maximize client ROI and adapt to evolving client needs.
Lead the daily operations of the B2B client pod, coordinating resources and ensuring efficient project execution and high client satisfaction.
Collaborate with Functional Leads (Search, Social, Creative) to ensure cohesive service delivery and alignment on client strategy.
Serve as the escalation point for client issues within your pod, resolving challenges swiftly and effectively to maintain service quality.
Track key metrics for client satisfaction, campaign success, and pod performance, using data to inform strategies and optimize results.
Oversee client reporting, ensuring data accuracy, presentation quality, relevance of content, on-time delivery, and depth of insights, offering actionable recommendations for growth and engagement.
Use data-driven insights to address underperforming areas within campaigns and implement immediate changes to achieve client objectives.
Work proactively with clients to retain and expand their accounts, developing custom growth plans that align with Apex Growth’s capabilities and client needs.
Partner with the Senior Vice President of Client Success, to pitch new services or enhanced strategies that drive further engagement with B2B clients.
Contribute to ongoing improvements in pod processes and service delivery to enhance client satisfaction and operational efficiency.
Share B2B-specific insights and best practices with other Client Growth Leads and Functional Leads, fostering a culture of knowledge sharing and continuous learning.
Qualification
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Required
5+ years in growth marketing with a strong focus on managing B2B client campaigns across platforms like Meta, TikTok, and Google Search.
Proven track record in delivering measurable results in B2B growth marketing and client relationship management.
Experience leading cross-functional teams, balancing strategic oversight with hands-on execution.
Data-driven approach to strategy and performance improvement, with expertise in monitoring metrics and optimizing campaigns.
Strong interpersonal skills with the ability to build relationships, manage stakeholders, and influence decision-makers.
Familiarity with best practices for creative development in digital marketing.
Preferred
Experience working in an agency or similarly fast-paced environment is a plus.
Benefits
401(k) with company matching
Generous (and by generous we mean unlimited) PTO
Paid Vacation, Paid Bereavement, and Paid Family Leave
Full Health Benefits (Dental, Vision, Wellness)
Learning and career development program