Bay Smokes ยท 4 hours ago
CMO Marketing and Branding
United States
Full-time
Remote
Director/Executive
$175K/yr - $200K/yr
10+ years exp
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Responsibilities
Recruit, mentor, and manage diverse teams across creative, content, brand management, digital marketing, and e-commerce functions.
Develop a collaborative environment where creativity thrives, and team members are empowered to experiment with bold, innovative ideas.
Set clear performance objectives, regularly review team progress, and support continuous skill development.
Formulate multichannel, data driven marketing strategies aimed at growing brand market share, maximizing customer acquisition, and boosting customer lifetime value.
Identify and capitalize on emerging market trends and customer insights to enhance our brands' competitive positioning and audience engagement.
Optimize our marketing funnel, focusing on conversion rate improvements and cost efficiency across all digital channels.
Shape and refine unique, compelling brand stories that resonate with customers, ensuring consistency across every digital and physical touchpoint.
Oversee content creation, from social media campaigns to email marketing, ensuring alignment with brand values and consumer expectations.
Drive innovative storytelling techniques to enhance brand affinity, deepen customer loyalty, and differentiate from competitors.
Develop and manage marketing budgets, focusing on the highest ROI activities while meeting revenue and profitability goals.
Monitor and analyze campaign performance metrics, optimizing spend allocation based on data driven insights.
Work closely with finance and executive leadership to align marketing investments with broader business objectives.
Partner with Retail, Wholesale, and Product Development teams to create seamless brand experiences that align with product launches, inventory strategies, and seasonal promotions.
Coordinate with IT and Data teams to implement the latest marketing technologies, enabling enhanced data collection, analysis, and customer insights.
Act as the marketing point person for cross departmental initiatives, ensuring that branding and customer engagement are prioritized in company wide projects.
Set team priorities, allocate resources, and manage the execution of high impact marketing campaigns.
Conduct regular project reviews to ensure milestones are met, and guide adjustments based on real-time performance data.
Collaborate with VPs of Retail and Wholesale on initiatives to create consistent, engaging brand experiences across physical and digital channels.
Work with analytics and finance to refine measurement techniques and evaluate the effectiveness of marketing spend and program ROI.
Mentor team members, encouraging skill development, cross functional collaboration, and a culture of creative problem solving.
Lead regular brainstorming and team building sessions to foster innovation and alignment across departments.
Stay up to date on emerging marketing technologies, assessing their relevance to our brand strategy.
Drive integration of new tools that enhance campaign performance, customer segmentation, and personalization efforts.
Regularly report on key performance indicators, market trends, and strategic insights to the executive leadership team.
Proactively recommend adjustments to strategies and investments based on shifting consumer behavior and market conditions.
Achieve consistent growth in brand awareness and customer acquisition, supported by increased customer lifetime value and higher engagement rates.
Build scalable marketing programs that improve customer retention and loyalty, reducing churn and enhancing customer satisfaction.
Establish a high impact team structure and culture, enabling individuals to excel and collaborate effectively.
Meet or exceed key performance targets related to employee retention, productivity, and skill advancement.
Drive sustained growth in ecommerce revenue through improved conversion rates, targeted marketing, and optimized user experience.
Ensure effective implementation of marketing automation, CRM, and analytics tools to better understand and meet customer needs.
Demonstrate positive ROI across all marketing investments, focusing on maximizing brand equity and minimizing cost per acquisition.
Conduct regular brand health audits, with metrics tracking brand awareness, customer perception, and competitive positioning.
Qualification
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Required
Minimum of 10 years in a senior marketing role, with deep expertise in ecommerce, digital marketing, and brand strategy across B2C channels.
Proven track record of building, scaling, and leading high performing marketing teams spending in excess of $500,000 monthly on ads, including experience with inhouse creative, ecommerce, and brand management functions.
Minimum 5 years experience in twitter ads, meta ads, youtube ads, bonus if experienced in out of home, C-TV, or Adult advertising.
Strong analytical skills, with experience leveraging data to drive marketing strategy, customer acquisition, and performance measurement.
Proficiency in using digital analytics tools (Google Analytics, CRM software, marketing automation platforms) to inform decision making and optimize campaigns.
A passion for brand building and storytelling, with experience in crafting compelling, authentic narratives that resonate with target audiences.
Ability to balance creative vision with business objectives, ensuring alignment between brand identity and performance metrics.
Demonstrated success in working cross functionally with teams such as Retail, IT, and Product Development to deliver a cohesive customer experience.
Strong focus on understanding and meeting customer needs, with an ability to pivot strategies in response to consumer insights and market shifts.
Company
Bay Smokes
Bay Smokes is an online shop that retails vapes, cartridges, tinctures, edibles, gummies, hemp flowers, prerolls, dabs, and extracts.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
