Maropost · 2 days ago
CMO / VP of Marketing
United States
Full-time
Remote
Director/Executive
12+ years exp
Maximize your interview chancesCustomer ServiceE-Commerce
Hiring Manager
Andrea Popsor
Insider Connection @Maropost
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Responsibilities
Operate as a key leader and set strategic long-term Marketing direction, priorities, metrics, goals, and overall roadmap to support the Maropost objectives.
Develop, activate, and execute multi-channel, integrated campaigns that builds brand awareness and generates leads by leveraging digital, email, events, partner, and sales channels.
Lead a cross-functional team of marketers and own the corresponding strategies related to the brand, communications, and partnerships.
Work with the leadership group to lead a brand transition for the company.
Develop impactful communication channels and support a portfolio of new demand generation tactics such as webinars, virtual or live events, customer stories, and immersive demos wherein performance and progress are reviewed and improved upon
Lead the Product Marketing Strategy alongside the team to create battlecards, liaise between product and sales to support product enablement training and positioning, and new and product launch strategies, including collateral, presentations etc.
Build relationships with media and key stakeholders and execute creative PR strategies ensuring messaging and impact are timely and consistent
Own and implement a cohesive marketing plan to increase brand awareness across the enterprise and B2B-related initiatives and projects.
Collaborate, synchronize, and align with the sales teams for a clean account and lead hand-offs and an effective feedback loop on the quality and direction of a go to market strategy.
Prepare regular reports and presentations on marketing metrics for the executive team to be delivered weekly, quarterly and annually as part of the company planning and objective setting.
Conduct market analysis and research while monitoring industry trends and competitor activities to identify challenges and opportunities for growth.
Provide guidance, feedback and ideas to organize effective marketing and sales initiatives and projects.
Design and review the Marketing department’s budget, and its integration with other components of the company budget.
Monitor and support the growth and performance of the marketing team and forecast hiring needs for the Marketing department.
Qualification
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Required
12+ years of marketing experience with a minimum of 5 years in a senior management role (VP and above).
Prior B2B SaaS experience, E-commerce (marketing and retail) in multi-million-dollar organizations is a prerequisite for this role.
Develop, launch, and manage multichannel marketing campaigns across digital and traditional platforms to drive customer acquisition and sales.
Oversee campaign execution, ensuring alignment with brand messaging and strategic objectives.
Track and analyze campaign performance, using key metrics (e.g., CTR, CPC, ROI, LTV) to measure effectiveness and make data-driven adjustments.
5+ years of experience leading high-performing marketing teams and fostering a growth mind-set environment.
Proven capacity to develop and execute long-term marketing strategies and drive PLG (product led growth) to Enterprise growth.
Solid knowledge of core marketing channels such as SEO, web analytics, events, PPC etc...
A bias for using data analytics (attribution mindset) in decision making combined with project management skills.
Strategic mindset, with the ability to make impactful decisions.
Bachelor’s degree in marketing, Communications, or relevant field.
Preferred
Experience in multiproduct organizations is highly preferred.
Previous experience or in-depth knowledge of international marketing strategy (NA, APAC, Europe).
Experience with CRM software and digital marketing tools and techniques – HubSpot is a strong asset.
Benefits
Extended Healthcare
Stock Options
Dental Care
Vision Care
Company
Maropost
Maropost is a provider of on-demand digital marketing, ecommerce, and infrastructure platforms.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10M2022-04-30Secondary Market· $10M
Leadership Team
Ross Andrew Paquette
Chairman & CEO
Manny Ju
VP - Product and Client Success
Recent News
prnewswire.co.uk
2024-12-06
2024-06-04
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