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Company

Personify Health · 8 hours ago

Communications Specialist

United States

Full-time

Remote

Mid Level

$17/hr - $28/hr

3+ years exp

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Responsibilities

Learning and gaining an in-depth understanding of member segments, their needs and key drivers for engagement and achievement.

Writing, designing, developing, and proofing member engagement campaigns and content using the Personify Health brand personality with conversational tone that also inspires members to live better every day and promotes long term behavior change.

Creating and curating fun and engaging content for email campaigns, landing pages, videos, quizzes, polls, tips, offline assets, and challenges for our clients to drive member engagement.

Keeping current with new developments in program design, competitive approaches, and behavioral change techniques.

Reporting on results of all emails to determine the success of the campaign.

Representing Personify Health in client events as needed.

Perform all other duties as assigned.

Qualification

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B2C MarketingCopywritingConsumer Content DevelopmentCreative Concept DevelopmentMarketing AutomationContent Management SystemsReporting ToolsSurvey PlatformsWellness KnowledgeLoyalty MarketingLocalyticsTableauGoogle AnalyticsSurvey MonkeyAdobe InDesign

Required

Bachelor's degree in Marketing or Communications and a minimum of 3 – 5 years professional B2C marketing experience.

Strong understanding of brands, including the ability to read various branding guidelines and adhere to their different style guides.

Experience in consumer content development, programming, and engagement. Loyalty marketing a plus.

Experience partnering with a designer to deliver creative concepts.

Ability to write powerful headlines for posters, digital displays, and email subject lines.

Strong copy-writing and proofing experience (writing samples required).

Ability to execute projects, work across teams and independently.

Strong customer and member understanding.

Requires flexibility, attention to detail and ability to get things done quickly.

Strong knowledge of marketing best practices and experience using marketing automation, content management systems, reporting tools as well as surveying platforms is required (Localytics, Tableau, Google Analytics, Survey Monkey, Adobe InDesign).

Experience or passion in health and wellness is highly desired.

Exceptional organizational, time management skills and multi-tasking skills.

Excellent interpersonal and written communications skills.

Has a strong sense of pace and urgency to ensure work is completed in the expected timelines.

Ability to build relationships to work effectively with and through others.

Required to work cross-functionally within the organization and with external partners.

Strong analytical, problem-solving skills.