Pinterest · 2 days ago

Consumer Marketing Lead - Product Campaigns & GTMs

United States

Full-time

Remote

Senior Level

$116K/yr - $240K/yr

8+ years exp

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Comp. & Benefits

Insider Connection @Pinterest

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Marketing strategy: Author comprehensive marketing strategies for feature launches that are rooted in research and aligned with overall business objectives.

Campaign management: Lead and execute end-to-end marketing campaigns while aligning cross-functional stakeholders and gaining exec buy-in.

Creative development: Oversee campaign creative from briefing to execution, working closely with creative teams and internal or external agencies.

Channel planning: Devise a channel strategy and work with channel owners to implement on and off-platform tactics that work together to drive awareness and adoption.

Analysis and reporting: Work with measurement teams to develop robust measurement plans; optimize campaigns in-flight and analyze and report on post-campaign metrics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer MarketingProduct LaunchDigital MarketingConsumer InsightsData AnalysisStrategy DevelopmentProblem-SolvingCritical ThinkingAnalytical SkillsCreativityAdaptability

Required

Bachelor's degree in Marketing, Business, or related field.

8+ years of experience in consumer marketing with a track record of successfully launching and marketing consumer-facing products or features in the digital space.

Strong critical thinking and analytical skills – you are a good writer and delight in authoring a strategy rooted in consumer insights and data.

Creative thinker with a passion for delivering innovative marketing solutions.

Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity.