Vita Coco · 2 days ago
Consumer Marketing Specialist
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Food and BeverageFood Processing
Insider Connection @Vita Coco
Responsibilities
Support the execution of all consumer marketing programs, encompassing a Celebrity Talent program, 360 cocktail occasion-based programming, partnerships with external brands, and other key brand initiatives and events
Collaborate on internal and external consumer communications, helping shape strategy and press materials in partnership with external PR agencies
Assist with managing Vita Coco’s & Co-Founder’s LinkedIn presence, including content calendar and posting schedules
Spearhead project management of Consumer Marketing programming, integrating cross-functional teams to drive success
Track the success of all Consumer Marketing programming through programmatic recaps and Brand Health Tracking metrics, sharing success internally with cross functional teams
Conduct Cultural/Competitor/Category monitoring to inform marketing activities
Manage new vendor set up within internal accounting system and oversee invoicing process
Assist in the creation, review, and execution of contracts, liaising with internal Legal and Accounting teams as required
Coordinate product shipments on behalf of Consumer Marketing team
Develop creative and written assets for internal and external use (e.g., sizzle reels, branded PowerPoint templates, boilerplates, onboarding presentations, and more)
Support Company’s Leadership Team in assembling gift bags, coordinating VIP product drop offs, and preparing presentations
Qualification
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Required
0-3 years marketing or comms experience; Agency or Brand Marketing experience is preferred
Knowledge of CPG organizations
Exceptional verbal and written communication skills
Able to prioritize multiple projects in a fast-paced environment
Proficiency in Microsoft Office Suite
Familiarity with PR software and tools
Familiarity with social listening and brand health tracking tools
Company
Vita Coco
Vita Coco produces coconut water, vita coco, clean energy drink runa, canned water, protein water, and PWR LIFT.
Funding
Current Stage
Growth StageRecent News
2024-04-24
2024-04-22
2024-03-01
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