32 applicants

Company

Sonlight Curriculum · 4 hours ago

Content & Email Marketing Specialist

United States

Full-time

Remote

Mid Level

$60K/yr - $70K/yr

3+ years exp

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EducationPrimary Education

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Responsibilities

Lead the development of a cohesive content strategy across blog and email channels to engage target audiences and drive brand awareness.

Plan and manage a content calendar for blog posts, email newsletters, and campaigns, ensuring alignment with company goals and messaging.

Strategize and build campaigns/blogposts to engage and delight customers, increasing brand loyalty and building ambassadors of the brand. (e.g. free downloads, challenges, etc.)

Work with the marketing team to create high-quality, relevant content that showcases our brand voice and addresses customer needs.

Design, develop, and execute email marketing campaigns, including newsletters, promotions, automated workflows, and targeted drip campaigns.

Use segmentation and personalization to deliver relevant content to specific audience segments.

Collaborate with design and content teams to create visually engaging, high-impact email templates that align with brand standards.

Implement SEO best practices in blog content to increase visibility and organic traffic.

Conduct keyword research and on-page optimization for blog articles to improve search ranking and engagement.

Monitor and optimize email deliverability and engagement metrics to improve open rates, CTR, and conversion.

Drive reader and subscriber engagement by creating valuable, shareable content and testing calls-to-action in both email and blog content.

Develop and implement strategies to increase blog readership and grow the email subscriber list, ensuring GDPR and CAN-SPAM compliance.

Collaborate with social media and digital marketing teams to amplify content reach.

Track and analyze key performance metrics for both email and blog content, including traffic, engagement, and lead conversions.

Prepare and present regular reports to stakeholders, highlighting insights and actionable recommendations.

Conduct A/B testing and apply data insights to refine and enhance both blog and email marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingEmail MarketingSEOWeb Content WritingContent StrategyData AnalysisProject ManagementEmail Marketing PlatformsHomeschool Market ExperienceCollaboration Skills

Required

Communication and Writing skills

Web Content Writing and Content Strategy skills

Content Management expertise

Experience in creating effective content

Strong organizational and project management skills

Knowledge of email marketing best practices

Ability to work collaboratively in a team

Bachelor's degree in Marketing, Communications, or related field

Bachelor’s degree in Marketing, Communications, Journalism, or a related field, OR 3+ years of experience in content marketing, email marketing, or digital marketing roles, ideally in e-commerce

Strong writing and editing skills, with experience in creating and managing blog content and email marketing campaigns

Proficiency with email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo) and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)

Ability to think strategically, execute effectively, and make data-informed decisions

Strong project management and organizational skills, with the ability to manage multiple projects simultaneously