Hello Helio · 3 hours ago
Content & Social Media Manager
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Responsibilities
Own content creation and editorial calendar management for our portfolio of clients (LinkedIn, Instagram, and - as relevant - TikTok channels)
Create optimized content for executives to amplify their thought leadership content and digital presence across various channels
Assist in the development and implementation of content and social media strategies tailored to LinkedIn, Instagram, and TikTok aimed at building brand awareness, driving demand for services, and customer acquisition
Stay in the know with health and wellness industry trends
Maintain a pulse on competitor content, messaging, and positioning to gather insights that enhance our clients’ content strategy and competitive stance
Manage the publishing of all content across client blog pages and social media channels
Manage client feedback loops on batches of owned and paid content to ensure client satisfaction and approvals
Own community management
Meaningfully contribute to brainstorming sessions with fresh, creative ideas for our clients’ content and channels
Assist with various other content production and digital marketing initiatives as needed (including but not limited to blog articles, executive thought leadership, press releases, etc.)
Act as a brand steward for our clients, ensuring all content remains on-brand and on-brief
Prepare performance reports to summarize content performance and share opportunities for optimizing content and social media engagement
Develop copy that is strategically grounded in the clients' target audiences
Own content calendar, creation, and strategy for growing the Hello Helio brand!
Qualification
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Required
Bachelor's degree in Marketing, Communications, Journalism, or related field
This is an entry to mid-level role with 3-6 years of relevant, hands-on experience in editorial content creation and social media management, preferably in the health and wellness sectors
Experience in both B2B and B2C content and social media is a must
Exceptional writing and visual design skills, with strong video editing skills
Extensive editorial and content creation portfolio with a proven track record of creating successful social media campaigns, driving engagement, and delivering measurable business results
Demonstrated mastery of LinkedIn, Instagram, and TikTok, with a keen interest in emerging social media platforms
Familiarity with design tools such as Figma and Canva is required (experience with other design software tools is a bonus)
Data-driven mindset, adept at analyzing social media metrics and using insights to refine content strategies, messaging, and visual effects
Passion for storytelling, community building, and health advocacy
Excellent communication, interpersonal, and presentation skills
Self-starter, intrinsically motivated to deliver high quality, high performing content without hand-holding or micro-managing is essential
Preferred
Editorial background preferred
Experience managing multiple clients or a portfolio of brands preferred
Deep familiarity with mental health, reproductive health, body literacy, maternal health, post-partum, and related categories strongly preferred
Familiar with stigmas and biases around mental and reproductive health
Experience working in a fast-paced startup environment is a plus
Benefits
Flexible, remote work environment (great for parents and digital nomads alike)
Positive, supportive, and constructive culture (we strive for a workplace centered on creativity, good vibes, and radical candor)
Excellent brand merch (we’re currently in the process of launching a product line specially crafted for the friends, family, co-workers, and clients of Hello Helio)
Company
Hello Helio
Hello Helio offers marketing and communications services for health and wellness brands.
Funding
Current Stage
Early StageCompany data provided by crunchbase