RedLegg ยท 4 hours ago
Content and Social Media Specialist - Remote
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Responsibilities
Develop and maintain engaging and informative content for websites, blogs, social media, white papers, and sales materials
Tailor content to target different buyer personas and sales funnel stages
Create SEO-optimized content in line with our SEO strategy and targeted keywords
Execute a strategic social media plan across various platforms
Manage a social media content calendar
Analyze social media and content performance using metrics
Collaborate with cross-functional teams and vendors to create content that showcases our expertise and supports our SEO strategy
Stay updated on industry best practices, trends, and content formats
Identify content needs, updates, revisions, and develop a content roadmap
Support the development and implementation of marketing campaigns to promote services and events
Qualification
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Required
Proficient in English (C2 level desired)
Previous experience writing content in English
3+ years of experience in content and social media marketing
Demonstrated ability to create compelling B2B content
Strong writing, editing, and proofreading skills
Knowledge of social media platforms, trends, and best practices
Familiarity with SEO techniques and content optimization
Proficiency in CMS platforms, particularly Hubspot
Experience working remotely
Ability to work in the US Central Time zone
Preferred
Experience in the cybersecurity industry
Bachelor's degree or higher
Familiarity with AI tools
Experience in tracking content performance and making data-driven improvements
Proficiency in Canva or InDesign for minor design tasks