Fairway Lawns and Command Pest Control ยท 6 hours ago
Content Creator
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Consumer Services
U.S. Citizen Only
Insider Connection @Fairway Lawns and Command Pest Control
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Responsibilities
Conduct comprehensive research on industry-related topics to produce well-informed and relevant content.
Prepare well-structured drafts using digital publishing platforms, ensuring clarity and engagement.
Develop and distribute compelling marketing copy, tailored to each brand and region, for emails, online ads, blog posts, social media posts, collateral, direct mail, website and landing pages, press releases, and more to generate sales, drive customer upsells, promote customer retention and loyalty, communicating effectively with customers and the public.
Edit and proofread written pieces before publication, maintaining high standards for quality and accuracy.
Identify customer needs and recommend new topics to keep content fresh and relevant.
Work with Social Media Specialist, Digital Marketing Director, SEO Manager, Paid Search Manager Email Manager, Graphic Designer, digital agencies, and field leadership to develop content and copy that resonates with the market, generates leads, moves prospects to purchase, creates loyalty and builds retention.
Review websites frequently to see if/when content should be updated for seasonality and current offers.
Work with VP Marketing in maintaining and following the monthly seasonal content calendar to ensure content is most relevant to brands and regions based on seasonality.
Develop as needed situation-specific customer and employee communications to positively inform both of changes, enhancements/benefits, news, and educational material.
Qualification
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Required
Strong background in creating engaging and informative content across various platforms.
Excellent writing, editing, and copywriting skills.
Ability to collaborate effectively within the marketing department and with field leadership.
Conduct comprehensive research on industry-related topics to produce well-informed and relevant content.
Prepare well-structured drafts using digital publishing platforms, ensuring clarity and engagement.
Develop and distribute compelling marketing copy tailored to each brand and region.
Edit and proofread written pieces before publication, maintaining high standards for quality and accuracy.
Identify customer needs and recommend new topics to keep content fresh and relevant.
Work with various team members and digital agencies to develop content and copy that resonates with the market.
Review websites frequently to see if/when content should be updated for seasonality and current offers.
Maintain and follow the monthly seasonal content calendar to ensure content is most relevant to brands and regions.
Develop situation-specific customer and employee communications as needed.
Preferred
Preference for candidates to live in the United States in either the Eastern or Central time zone.
Company
Fairway Lawns and Command Pest Control
Established in 1979, Fairway Lawns and Command Pest Control consists of 15 locations in the Southeastern and Central United States.