THE BRAND CONSULTING · 3 hours ago
Content Developer Job at THE BRAND CONSULTING in Atlanta
Atlanta, GA
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop engaging, on-brand content across various media formats (video, AI-driven visuals, UGC) for all social media platforms.
Plan, develop, and manage a content calendar aligned with marketing goals
Increase follower count and engagement rates by creating interactive content and launching targeted campaigns that resonate with our audience.
Create and implement social media strategies to increase brand awareness and drive sales on website and social platforms.
Focus on platform-specific strategies across Instagram, TikTok, Facebook, YouTube, X, Reddit, and LinkedIn.
Stay informed on the latest trends, tools, and best practices to stay competitive and innovative on all social platforms.
Build and engage an online community, responding promptly to comments and messages to foster positive interactions and strengthen brand loyalty.
Monitor and report on community sentiment and feedback to inform content and engagement strategies.
Track, analyze, and report on social media metrics weekly to assess the effectiveness of content and campaigns.
Use social listening tools and data insights to refine and optimize strategies and content.
Evaluate performance of both organic and paid social initiatives, adjusting tactics as needed to meet and exceed KPIs.
Experience creating, launching, and optimizing paid campaigns on social platforms, especially TikTok and Meta (Facebook/Instagram).
Research and engage influencers who align with the company's values and target audience.
Build and maintain strong partnerships that authentically represent the voice and mission.
Collaborate with influencers to design and execute innovative, on-brand campaigns that amplify reach, engage followers, and drive brand awareness across social platforms.
Work closely with influencers to ensure content is high-quality, aligns with campaign goals, and adheres to brand guidelines.
Guide influencers on key messaging, visual style, and storytelling to maintain consistency.
Track influencer content performance, engagement rates, and audience sentiment.
Provide data-driven insights to evaluate campaign effectiveness and inform future strategies.
Conduct thorough research to identify keywords, trending hashtags, and search terms relevant to company and target audience across social media platforms (e.g., Instagram, TikTok, YouTube).
Utilize social-specific tools (like Hashtagify or TubeBuddy) to stay updated on popular and relevant terms that increase content visibility.
Integrate SEO-driven keywords and hashtags strategically into social media content, captions, video descriptions, and alt text to increase organic reach.
Optimize video titles, descriptions, and tags with high-impact keywords to improve searchability.
Understand how different platform algorithms prioritize content based on keywords, hashtags, and user engagement.
Tailor SEO strategies for each platform to enhance content discoverability and engagement, recognizing, for instance, that TikTok favors popular hashtags and trending audio, while LinkedIn responds to topical keywords and industry terms.
Regularly analyze performance data to track keyword effectiveness and engagement, adjusting the strategy as needed.
Identify high-performing keywords and hashtags to inform future content creation and social posts, ensuring alignment with both seasonal trends and the brand’s evolving goals.
Qualification
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Required
In-depth knowledge of organic and paid social media tactics, including content planning, targeting, optimization, and performance tracking.
3+ years of hands-on experience creating content and managing social platforms with a focus on TikTok, Instagram, and Facebook.
Proficient in content creation, with strong aesthetic judgment and familiarity with current design tools.
Strong data analysis skills with experience using social media analytics and reporting tools (e.g., Google Analytics, Sprout Social, or similar).
Proven experience in managing an online community, including engagement and sentiment analysis.
Exceptional communication skills, with the ability to create concise, compelling, and brand-aligned messaging.
Demonstrated experience in project management or the use of project management tools. Strong organizational skills with an ability to meet tight deadlines and adapt to evolving priorities.
Company
THE BRAND CONSULTING
A hands-on consultancy led by a category-leading executive with 20+ years of brand-building experience as an Operator in the Consumer Packaged Goods Industry.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Alexandra Galindez
Founder
Company data provided by crunchbase
