Hire Heroes USA ยท 2 days ago
Content Manager
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Responsibilities
Support the Director of Marketing & Communications in developing and implementing a comprehensive content strategy
Manage an editorial calendar; plan content for marketing campaigns, events, and strategic initiatives, optimizing for seasonality and topical relevance
Establish and enforce content standards, including style guides, tone of voice, and editorial best practices, ensuring consistency and quality across all platforms
Engage audiences through new formats and channels, staying on top of industry trends
Monitor content performance using analytics tools providing regular reports on key metrics such as engagement, conversion rates, and ROI
Manage high-quality content across various formats, including long-form articles, blog posts, social media updates, video scripts, and infographics tailored to different audience segments and channels
Integrate SEO best practices into all content creation processes. Utilize keyword research, on-page optimization, and link-building strategies to enhance content visibility and search engine rankings
Support multimedia content creation, coordinating with videographers, graphic designers, and other creative professionals to produce engaging and visually compelling materials
Partner with the Digital Marketing Manager to integrate content into broader digital marketing strategies, including PPC campaigns, social media advertising, and email marketing
Work closely with the Brand Partnerships Manager to develop co-branded content and support partnership initiatives, ensuring content alignment with partner brands and joint marketing goals
Manage relationships with external content creators, including freelance writers, graphic designers, and video producers, ensuring the delivery of high-caliber content that meets strategic objectives
Qualification
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Required
4+ years of experience in content ideation, development, and distribution
Proven track record of creating content that engages audiences and drives brand loyalty
Strong analytical skills and a data-driven approach to content strategy
Experience managing relationships with external content creators and agencies
Familiarity with SEO best practices and digital content optimization
Excellent storytelling, writing, and editing skills
Preferred
Experience in the nonprofit sector or with veteran-related content is a plus
Benefits
Medical, Dental, and Vision coverage
100% company-sponsored Short Term Disability, Long Term Disability, and Life Insurance
Free Tele-Health Appointments
Medical Flexible Spending Account
Dependent Care Flexible Spending Account
17 Paid Holidays
Paid Time Off
Paid Sick Leave
Paid Medical Leave and Family Care after one year of employment
Paid Short Term Military Leave
Paid Bereavement Leave
401K with company match and immediate vesting
Employee Assistance Program
Company
Hire Heroes USA
Hire Heroes USA provides career coaching services & empowers service members, veterans & their spouses to succeed in the civilian workforce.
Funding
Current Stage
Growth StageRecent News
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