Kaplan · 1 day ago
Content Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
5+ years exp
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Responsibilities
Lead and mentor roles, including a Senior Content Writer, within the Content Team, with a focus on North American content and marketing.
Encourage a culture of creativity, collaboration, and continuous improvement within the team.
Work on and oversee high-profile written content for North American products and partners.
Oversee and review content produced by other members of the team for our North American partners and products.
Ensure processes are in place to keep North America specific information up to date; for example, rankings, course information, statistics, etc.
Take responsibility for the accuracy of any content published, including brochures, flyers, web pages, blogs, video scripts, email content and more.
Working closely with the Senior Head, Content Strategy, Product Marketing, creative teams and channel leads, you will support the development of content strategy and plans for our North American partners and products.
Collaborate closely with project managers and all M&R teams for seamless content development and execution.
Become a bastion of product knowledge for our North American products and partners and develop critical knowledge about global higher education.
Be a guardian of the Kaplan brand, as well as the brands of our partner universities, adhering to appropriate style guides where needed.
Help ensure there is an appropriate level of engagement with, and understanding of, North American products within the team.
Be a champion for a regional approach to content marketing, and explore new ways of creating impactful content, in a more targeted, localized way.
Utilize analytics to inform content planning, monitor performance, and make data-driven decisions.
Ensure the team is making responsible use of AI tools to improve efficiency, innovation and creativity.
Ensure that telling honest, authentic student stories remains an unwavering principle in our marketing, in collaboration with the wider Marketing Team.
Innovate and experiment with new ways to tell student stories and ensure our Student Voice content reaches the right audience.
This role may include very occasional travel to the UK to participate in marketing team events.
This role may include some occasional travel to university partner destinations to support content trips and partnership events.
Qualification
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Required
At least 5+ years of experience in a content marketing role
A strong understanding of the US higher education system
Excellent and proven content writing skills
Excellent ability to review and edit content created by others
Experience managing junior members of staff
Experience making and executing content plans
Experience with CMS such as WordPress, as well as software such as InDesign
A strong attention to detail, and ability to adhere to style guides and brand guidelines
The ability to be a creative thinker, bringing innovative ideas to projects
Strong organizational skills and the ability to juggle multiple tasks and projects
Ability to use data and performance analytics to improve content
Preferred
First-hand experience of the US education system
A strong understanding of the Canadian higher education system
Experience working in the higher education sector
Experience working on and covering events
Experience of marketing for international audiences
Experience using generative AI tools in a marketing context
Benefits
Bonus or commission eligible
Company
Kaplan
Kaplan is a provider of educational services. It is a sub-organization of Graham Holdings.
10,001+ employees
H1B Sponsorship
Kaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (15)
2020 (39)
Funding
Current Stage
Late StageLeadership Team
Jeff Ratner
Vice President, Digital Marketing
Recent News
The Malta Business Weekly
2024-03-12
Business Wire
2024-02-21
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