Phreesia · 1 day ago

Content Manager

Remote United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

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Responsibilities

Develop and execute content strategies aligned with marketing objectives and target audience and create high-quality, engaging content for various channels including website, blog posts, articles, social media, email newsletters, whitepapers, case studies, webinars, etc.

Advise on channels and formats for specific content topics and develop a thorough understanding of relevant messaging and positioning for different personas, maintaining a pulse on competitor content and create differentiated positioning

Collaborating with other members of the Marketing team to formulate a marketing calendar and timely execute creation of content and supporting collateral

Optimize content for SEO and lead generation purposes, measuring and analyze content performance using relevant metrics and tools, and adjust strategy accordingly

Conceptualize engaging event session and webinar topics and supporting content creation for and production of in-person and virtual sessions and webinars and collaborate closely with cross-functional teams to produce high-impact event and webinar content that engages leading physician groups, health systems, and other audiences

Edit, proofread, and improve content produced by other team members or contributors, ensuring all content is accurate, consistent in style, tone, and aligned with brand voice

Qualification

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Content StrategyU.S. Healthcare KnowledgeSEO OptimizationContent Performance AnalysisEvent Content CreationMarketing Calendar ManagementProject ManagementCollaboration Skills

Required

Bachelor’s degree and 5+ years of experience as a content strategist, content writer, or similar role creating content for multiple channels (e.g., blogs, website), as well as events and webinars related to the U.S. healthcare system

Knowledge of healthcare services industry, stakeholders (healthcare providers, patients, payers, accountable care organizations, managed services providers), and personas

Exceptional writing, editing, and organizational skills with a keen eye for detail

Ability to successfully manage multiple projects and priorities, and meet deadlines in a fast-paced environment while adapting to new processes and requirements