41 applicants

Company

Clarion Events Inc. - North America · 3 hours ago

Content Marketing Coordinator

United States

Full-time

Remote

Entry Level

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Hiring Manager

David Herd, MHR, SPHR

Insider Connection @Clarion Events Inc. - North America

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Responsibilities

Collaboration with Marketing Leadership to execute against the marketing strategy and tactics to deliver audiences and drive engagement for multiple media brands

Have a passion for content marketing and digital media products with a focus on customer journey

Works with cross-functional teams to support, deliver, and report on content and subscription marketing, advertising lead generation and promotional activities

Actively contribute to the implementation of workflow and process improvements to drive great collaboration and customer engagement

Work with the brand team to execute fully integrated marketing strategies

Contribute toward the vision to deliver the optimal customer journey that meets Clarion process standards, creates a seamless technology integration, and is easy to engage with

Proactively engages with customer insights, to continually understand market needs and create ongoing product evolution that drives customer value

Executes marketing plans, strategies, and materials in conjunction with the extended marketing and digital product teams and other key departments to support each media brand’s objectives and overall company commercial goals

Execute on marketing strategies to subscribers, partners, readers, and advertisers for media brands and associated online learning programs with a keen focus on continually enhancing, improving, and adapting plans based on customer feedback and data insights

Own the execution of all campaigns which include – email copywriting, templates, and segmentation through a marketing automation platform, digital marketing ad materials, social media, website editing, and promotional materials (as needed)

Collaborate with design team to develop marketing assets

Analyze metrics, reports, and data trends to assist with plans with the broader team to meet engagement, advertising, subscription, and lead generation goals

Engage with technology to understand and optimize the customer journey

Collaborate with the internal digital and marketing teams to improve user experience and enhance engagement

Curiosity into content marketing trends and keep tactics up to date

Understand all marketing technology products, data integration, and media technology to support and optimize the customer journey

Build relationships with outside agencies, partners and technology teams to support marketing efforts and deliver portfolio results

Cross-collaborate with internal teams such as sales, content, data, digital products etc. to work toward common goals and find areas for growth

Share best practices and learnings with internal marketing team members

Further existing and forge new relationships to support and deliver commercial partnerships

Demonstrate the ability to interact and cooperate with all company employees

Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively, and demonstrate high integrity

Maintain professional internal and external relationships that meet company core values

Proactively establish and maintain effective working team relationships with all departments and team leadership

Demonstrate content and technical marketing skills and company product knowledge

Understand customer-facing media technology and how products integrate

Proactively assist in programs and campaigns

Maintain an understanding of key customer groups and partners

Troubleshoot and resolve conflicts and concerns, both internal and customer

Attend training courses as agreed with your line manager

Represent Clarion Events in a professional manner at all times

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingDigital MarketingB2B Social MediaProject ManagementMarketing Automation

Required

Experience in content marketing/technology/media

Understanding of digital marketing concepts and best practices

Analytical mindset and critical thinking

B2B social media

Self-directed and detail-oriented; a tenacious ‘can do’ approach to work; able to work on own initiative

Strong project management & communication skills

Benefits

Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and in 2024 our employees will receive the entire week of July 4th AND the entire last week of the year off.

A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.

Basic life, long-term disability & short-term disability are covered at 100%.

401(k) Plan with employer match.

Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.