Cruit Group ยท 4 hours ago
Content Marketing Director
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Responsibilities
Develop and execute a cohesive content marketing strategy across key platforms, including YouTube, Instagram, blogs, email, and podcasts.
Recruit and lead a high-performing content marketing team that is hungry to win
Foster a performance-driven culture that promotes continuous improvement and excellence
Implement content strategy focused on lead generation and revenue growth
Establish and maintain consistent branding and messaging across all content channels
Oversee content production workflows to ensure timely delivery of high-quality content
Lead SEO efforts to boost organic reach and engagement
Lead and execute email marketing campaigns
Direct and manage social selling strategies to convert followers into qualified leads and sales
Analyze performance metrics using tools like Google Analytics 4 to optimize strategies
Qualification
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Required
7+ years in Marketing, with 3+ years as Director of Content Marketing
Demonstrated success in developing content strategies that drive revenue, generate leads, and attract customers
Skilled in managing multiple 6- to 7-figure content funnels
Expertise in SEO, blogging, and content creation across YouTube, podcasts, and social media
Extensive experience in email marketing, including A/B testing, personalization, segmentation, and workflow optimization
Proficient in analyzing data to inform strategic decisions and improve performance
Skilled in tools such as HubSpot, Salesforce, Google Analytics 4, and project management platforms like ClickUp and Webflow.