Headway · 5 hours ago
Content Marketing Manager, Commercial
United States
Full-time
Remote
Mid, Senior Level
$160K/yr - $160K/yr
5+ years exp
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Responsibilities
Build Headway’s commercial content strategy to drive thought leadership and sales:
Be an evangelist for our commercial partners, deeply understanding trends in mental healthcare and formulating them into thought leadership
Identify data, market research, and customer insights to inform our storytelling
Work cross-functionally to make the company come to life
Create market-leading content to ensure Headway wins in the market.
Conceptualize, write, and build assets that position Headway clearly in the market to drive customer acquisition and satisfaction.
Develop and maintain collateral, case studies, and white papers for the sales team, ensuring consistent and accurate usage; support with deck creation where needed.
Identify key external conversations that Headway should lean on, and develop content to lead the industry.
Build operational infrastructure so teams leverage assets seamlessly.
Improve operational efficiency and productivity, maintaining a centralized library for easy access to updated assets.
Organize resources and streamline workflows to ensure the Payer Partnerships teams have the assets they need to execute successful campaigns and workstreams.
Monitor key metrics like CSAT, sentiment, and time to close to continuously improve sales outcomes.
Qualification
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Required
5-7 years of experience in sales enablement, enterprise marketing, product marketing or related roles, ideally in a B2B environment.
Proven ability to develop high-performing sales decks, case studies, white papers, and competitive assets that drive business results.
Strong organizational skills with the ability to streamline content creation processes and ensure operational efficiency.
Experience training and enabling sales teams, ensuring the effective use of sales materials and consistent messaging.
Strong understanding of how to differentiate a company in the market and drive customer satisfaction and loyalty.
Excellent communication skills, with the ability to create clear, persuasive messaging tailored to different audiences.
A results-oriented mindset, with a focus on improving sales efficiency, customer sentiment, and time-to-close.
Fast learner in dynamic industries; healthcare a plus.
Exceptionally collaborative, creative, and execution-oriented.
Benefits
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development
Company
Headway
Headway is a mental healthcare system that helps users have access to affordable healthcare.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$325.5MKey Investors
Spark CapitalAndreessen HorowitzAccel
2024-07-23Series D· $100M
2023-10-05Series C· $125M
2021-05-04Series B· $70M
Leadership Team
Andrew Adams
Co-Founder and CEO
Brett Woodward
Software Engineer
Recent News
2024-12-17
Real Deals
2024-05-12
Company data provided by crunchbase
