The Sage Group · 4 hours ago
Content Marketing Manager, YouTube
United States
Contract
Remote
Senior Level
$75/hr - $75/hr
6+ years exp
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Hiring Manager
Carin Anderson
Insider Connection @The Sage Group
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Responsibilities
YouTube SEO Expansion: Partner with our in-house YouTube creators to create helpful, engaging financial content that expands our share-of-voice on the YouTube SERP.
Support New Business Ventures: As our products and services evolve, you’ll partner with business leaders to determine if YouTube content can help accelerate product adoption.
Launch New Lanes of Content: Strategize, plan and launch new series of content on our YouTube channel in order to rapidly accelerate growth of our channel.
YouTube Content Strategy: Lead topic selection by conducting keyword research and competitive analysis to identify financial video topics targeted towards YouTube SERP opportunities and of high-interest to our target audience.
Creative Optimization: You’ll own the testing roadmap for creative testing, including thumbnails, titles, video intros and graphic elements, finding new way to drive viewership and video retention.
Content Calendar Management: You’ll map out our monthly content calendar to ensure videos are published at the times when they are most likely to succeed on the platform, based on seasonality, cultural trends, and business priorities.
Conversion and Lead Gen: You’ll collaborate with stakeholders across our business to understand key priorities and find ways to drive our YouTube audience to take action, when our products and services could help them make smarter financial decisions.
Reporting: You’ll pull YouTube channel and website data to create reports that highlight recent program wins, program shortcomings, and new opportunities for growth.
Champion our brand strategy: You are a crucial steward of our brand. You can easily identify content that is, and is not, aligned with our brand strategy. But understanding our brand strategy is not enough – to be great in this role, you need to have the communication skills to get non-marketers to understand and embrace our strategy, so that everything we publish is on-brand.
Qualification
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Required
6-8+ years working on YouTube channel strategy for a brand or established creators.
You have a clear track record of growing YouTube channels that consumers love and you’ve built best-in-class content strategies aimed at defined target audiences.
You are experienced in driving YouTube viewers to conversion for the benefit of a key business goal (ie. monetization, registration).
You’ve helped differentiate your brand from the competition and demonstrate a clear understanding of brand positioning and consumer personas. You can point to clear examples of how your strategies have helped differentiate a brand from its competitors.
A consistent track record of developing and maintaining highly collaborative cross-functional internal and external relationships. Experience collaborating with creative, production and media teams.
You have an in-depth knowledge of reporting tools and can quickly and easily organize large amounts of data. You have led reporting meetings with key stakeholders that make it clear how your strategies are impacting business goals.
You have strong copywriting skills and have work samples that demonstrate YouTube copy that is on-brand, engaging, differentiated, and channel-first.
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase
