brightwheel · 6 hours ago

Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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EducationPrimary Education

Insider Connection @brightwheel

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Content Creation: Develop and publish content that promotes E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness), including both short-form content (blogs) and long-form content (industry reports, surveys, customer insights, and SaaS data mining) to improve search visibility

Lead-Gen Storytelling: Update and optimize high-converting blog posts by telling more compelling stories that drive prospects to engage further with demos or content downloads

Organic Social Media Management: Repurpose existing content (e.g., blogs, downloadable assets, webinars, marketing videos) into both short and long-form posts for Facebook posts, LinkedIn newsletters, and other organic social channels to boost engagement and traffic

Pinterest/TikTok/Reddit Strategy: Build and grow audiences on the platforms by distributing existing downloadable content and blog posts, enhancing our reach and visibility

Pillar Page Creation: Develop pillar pages to organize and amplify existing blog content clusters (600+ posts), driving more traffic and leads through improved site structure and topic relevance

Webinar Landing Pages: Create, maintain, and optimize webinar landing pages to drive registrations and engagement. Ensure the design is visually appealing, content is up-to-date, and pages are optimized for SEO and conversion

Content Editing & Quality Assurance: Edit and proofread various content types, including blogs, landing pages, presentations, and content offers. Ensure all content meets brand standards and is free from errors before publishing

Webinar Operations & Chat Management: Manage live webinars by acting as the marketing point of contact for panelists, overseeing chat interactions, and ensuring a smooth and interactive experience for participants

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content CreationSEOCopywritingContent EditingLead-Gen ContentSocial Media ManagementWebinar ManagementE.E.A.T. PrinciplesProject Management

Required

5 years+ total experience in marketing with 2-3 years as a Content Marketer or similar role with expertise in content creation, copywriting, editing, SEO.

Strong understanding of E.E.A.T. content principles and how they impact SEO

Experience in writing compelling lead-gen content and optimizing content for conversion

Proficiency in managing and optimizing content for organic social media platforms, particularly LinkedIn, Facebook, and Pinterest and others

Familiarity with landing page creation, optimization, and SEO best practices

Strong organizational and project management skills, with the ability to manage multiple content initiatives simultaneously

Excellent writing, editing, and proofreading skills with attention to detail

Experience with webinar platforms, operations, and chat management