HALO Branded Solutions · 3 hours ago

Content Marketing Manager

Illinois, United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop and implement a comprehensive content marketing strategy that effectively communicates our solutions and capabilities offerings to clients, prospects, and Account Executives.

Execute the creative design and copywriting for content marketing materials, ensuring cohesive, visually appealing, and compelling content. Exceptional creative and writing skills are required to craft both visually impactful designs and persuasive messaging.

Create and manage content that highlights our key solutions—branded merchandise, employee recognition programs, uniform solutions, point-of-sale displays, and more—to support sales enablement and client engagement.

Lead the creation of content for quarterly key initiatives that align with overall marketing goals and supports Account Executives’ in-field efforts.

Develop targeted content for specific industry verticals, showcasing how our solutions can address the unique challenges and needs of clients in those sectors.

Partner with HALO solutions and capabilities subject matter experts, as well as Sales and Marketing teams to ensure messaging, positioning, and design elements are consistent and aligned across all touchpoints.

Manage the creation of a variety of content types, including blog posts, whitepapers, case studies, merchandising decks, and sales collateral.

Work closely with marketing and sales leadership to develop thought-leadership content that positions HALO as a leader in the promotional products industry.

Qualification

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Content MarketingCreative DesignCopywritingB2B MarketingVertical-Specific MarketingProject ManagementPromotional Products KnowledgeEditing Skills

Required

Bachelor’s degree in Marketing, Communications, or a related field.

5+ years of experience in content marketing, product marketing, brand marketing or a similar role within B2B industries.

Proven track record of developing and executing successful content strategies that drive engagement and sales.

Exceptional creative design and copywriting skills, with the ability to produce both visually compelling designs and clear, persuasive content.

Strong writing, editing, and storytelling abilities, with a knack for crafting narratives that resonate deeply with target audiences and bring complex ideas to life.

Experience creating vertical-specific marketing materials and working across multiple industries.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Strong collaboration skills, with the ability to work cross-functionally and align diverse teams toward a common goal.