Harmonic · 3 days ago

Content Marketing Manager

United States

Full-time

Remote

Mid Level

$100K/yr - $110K/yr

3+ years exp

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Responsibilities

Define and implement a content marketing strategy that aligns with overall marketing and business goals and that addresses audience needs

Develop and maintain a content calendar, coordinating the timing of campaigns, publications, promo assets, and other deliverables

Write, edit and manage content development for marketing tactics in various formats including for web, video and print: emails, videos, presentations, webinars, events, brochures, newsletters, articles, and other assets, for distribution across multiple communication channels

Coordinate content development activities with internal and external stakeholders, and align content development and campaign activities across teams

Develop strategies for distributing content across various platforms, including email, social media, and paid channels

Collaborate with digital marketing to measure content effectiveness, optimize and adapt the content strategy based on data insights to improve performance over time

Ensure Harmonic’s tone, style, and voice across channels and maintain the Harmonic style guide and templates

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content Marketing StrategyContent CreationContent Calendar PlanningContent OptimizationContent CurationContent DistributionPerformance AnalysisContent Management PlatformsCross-Functional CollaborationHubspotAtlassian ConfluenceTeam Spirit

Required

Communicate with a native level of English (speaking, comprehension & writing)

Have 3-5 years of work experience in content or digital marketing, or a related field

Previous experience working in telecommunications and/or high-tech industries

Are comfortable with content management platforms (Hubspot is used), and tools for collaborative authoring like Atlassian’s Confluence platform

Have previous professional experiences with defining and executing organized ways of working to coordinate across teams, communicate effectively, anticipate and meet deadlines

Have an appreciation for high-quality work, while maintaining a practical approach to content development

Have strong critical thinking skills with experience working autonomously and in a diverse, global team

Have previous experience working remotely

Believe in continuous improvement with curiosity, authenticity, professionalism, and an outgoing team spirit

Strive to innovate, challenge ideas when relevant and propose new ideas with a problem-solver mentality