200+ applicants

Overview

Company

Original Job Post

Personetics · 2 days ago

Content Marketing Manager

New York, United States

Full-time

Hybrid

Senior Level

$100K/yr - $120K/yr

6+ years exp

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Hiring Manager

Adi Shtimler

Insider Connection @Personetics

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop, implement, and execute Personetics' overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.

Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the Personetics leadership team.

Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.

Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.

Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods

Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.

Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently

Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals

Manage relationships with PR freelancers and/or external agencies and industry influencers.

Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing 'newsjacking.'

Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise

Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PR/CommunicationsContent StrategyGlobal BrandingResource ManagementWordPressHubSpotSalesforceEnglish Language ProficiencyProblem-SolvingCommunicationCreativity

Required

Proven track record of developing and directing influential worldwide branding and communication plans.

Experience managing internal and external resources like freelancers and creative agencies to drive results, ensuring messages are communicated consistently and effectively.

6-8 years experience in PR/communications, and content strategy roles, ideally in a global Enterprise SaaS/B2B organization and/or Fintech startups.

Bachelor's Degree in one of the following (or an equivalent): English, Communication, Marketing Banking, Communications, and/or Public Relations.

Experience using WordPress, HubSpot, and Salesforce is a plus.

Native English speaker, a must.