TROOP · 7 hours ago
Content Marketing Manager
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Big DataBusiness Travel
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Responsibilities
Develop and deliver a wide range of content, including blogs, white papers, case studies, press releases, award submissions, and video scripts, ensuring all materials reflect Troop's brand voice and resonate with target audiences
Create high-quality, engaging narratives for digital platforms and for speaking opportunities to drive thought leadership and audience engagement
Partner with internal teams to understand content needs and ensure they align with business priorities, creating a strategy that supports both short- and long-term goals
Maintain a clear content calendar to coordinate campaigns, track performance, and adjust plans based on performance data, competitive research and industry insights
Collaborate with external vendors, including designers, videographers, researchers, and other content creators
Oversee the production of high-quality, engaging content by providing clear briefs, guidelines, and constructive feedback to vendors
Ensure timely delivery of content projects while adhering to budget and quality standards
Own and refine Troop's brand voice, tone, and style guidelines, ensuring consistency across all content channels and campaigns
Train and guide internal and external contributors to ensure consistency across all content
Work with Customer Success to uncover and showcase customer success stories, creating case studies, testimonials, and advocacy-driven content
Develop community-driven content and campaigns to strengthen user engagement, build loyalty, and amplify customer achievements
Qualification
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Required
5-8 years of content marketing experience — ideally within B2B SaaS startups
Write and edit high-quality content in a variety of formats and styles while adhering to AP Style guidelines
Strong project management skills with experience managing external vendors
Experience working cross-functionally with product marketing, growth marketing, sales, design, and customer success teams
Experience developing and enforcing brand voice and style guidelines
Expertise in leveraging SEO tools and applying SEO best practices to content strategy
Excellent communication and interpersonal skills
Preferred
Proficiency with software tools and CRMs, including Notion, Figma, Google Workspace, and HubSpot
Background in journalism or editorial work
Benefits
Remote-first within our hubs
Join the Pioneering Team
Discover an Incredible, Supportive Team and Diverse Culture
Supported by Top Investors
Paid Time Off
Healthcare Insurance
Dental + Vision Insurance
Life Insurance
Access to TalkLife
Mental Health Budget
Unforgettable Adventures
Company
TROOP
TROOP is the comprehensive cloud-based meeting planning and group travel logistics platform for companies that plan multiple small, mid-size, and large meetings a year.
Funding
Current Stage
Growth StageTotal Funding
$19.93MKey Investors
MadronaIntelak Hub
2023-03-30Series B· $11M
2021-09-30Series A· $8M
2020-12-01Non Equity Assistance
Recent News
2024-01-28
Company data provided by crunchbase