CME Corp. · 2 days ago
Content Marketing Specialist
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Health CareLogistics
Insider Connection @CME Corp.
Responsibilities
Write a wide range of engaging B2B content including web copy, case studies, infographics, blogs, press releases, e-mail campaigns, and social media posts.
Optimize site content for search engines (SEO) and build organic search traffic through techniques like on-page optimization and link building.
Perform keyword research, competitive analysis, and update meta tags according to best practices.
Manage social media channels, engage with followers, and create posts to drive brand awareness and customer acquisition.
Collaborate with business teams to oversee the creation and production of sales support collateral.
Improve customer experience on the website through content enhancement, integration, and lead capture.
Create, manage, and execute a content calendar with various stakeholders and ensure content is executed on schedule.
Qualification
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Required
Bachelor’s degree in marketing, literature, communications, or any other related field.
3+ years digital copywriting, digital marketing or content marketing experience.
The ability to learn new topics and write compelling B2B content about them (blogs, how-to’s, etc.).
Experience using HubSpot or similar tool for social media management, content management and performance measurement.
Experience in writing and executing B2B email campaigns, knowledge of SalesForce e-mail programs is a plus.
Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
B2B social media fluency, native use and knowledge of LinkedIn, Facebook, X, and Instagram.
Preferred
Experience using Magento, or similar platform and SalesForce CRM.
Experience creating short form product/informational videos.
An understanding of HTML & CSS.
Curiosity, attention to detail, collaboration, and the ability to effectively multi-task is a plus.
Benefits
Comprehensive health, dental, and vision insurance
Vacation and paid holidays
Employer-paid life insurance
401k Retirement Plan
Employee Stock Ownership Plan
Tuition reimbursement