HealthAxis Group · 3 hours ago

Content Marketing Specialist

United States

Full-time

Remote

Mid Level

4+ years exp

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Responsibilities

Write and edit a wide range of content, including articles, white papers, blogs, press releases, email communications, ad copy, case studies, presentation materials, survey reports, web copy, and other content as needed.

Ensure that all content aligns with brand messaging, engages the target audience, and drives key objectives.

At times, support internal communications, including crafting and distributing hiring announcements, wellness updates, and other internal messaging as needed.

Work closely with the Senior Director of Marketing, who leads content strategy, to ensure alignment with overall marketing goals.

Assist in executing short-term and long-term content goals to support both internal and external communication initiatives.

Collaborate with the Senior Director of Marketing in developing the editorial calendar, ensuring alignment with content strategy.

Help manage the editorial calendar by tracking deadlines, coordinating content production, and ensuring timely delivery of content across channels.

Create, manage, schedule, and post social media content across platforms, ensuring consistency, timely delivery, and engagement.

Support the creation, scheduling, and management of email marketing communications, ensuring alignment with overall content and marketing goals.

Work with the digital marketing agency and internal stakeholders to keep web content relevant and fresh, driving traffic and engagement.

Build and track benchmarks for measuring success and ROI, continuously evaluating the effectiveness of content marketing efforts and providing insights for future improvements.

Qualification

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Content CreationSocial Media ManagementEmail MarketingCopywritingWordPressSharePointHubSpotSEO PrinciplesJournalistic Experience

Required

Bachelor's degree (or equivalent) in marketing, advertising, communications, or related field.

4+ years of experience sourcing, writing, editing, and deploying social content and technical communications through LinkedIn, websites, and email platforms.

Proven strong written and verbal communication skills; journalistic experience desirable.

Experience writing clear, concise, and compelling copy for various platforms, including websites, press releases, newsletters, and social media.

Self-starter with strong organizational skills and the ability to execute multiple tasks and projects simultaneously.

Must be creative, positive, and professional, with the ability to reflect all these characteristics in a corporate narrative tone.

Familiarity with platforms such as WordPress and SharePoint.

Experienced in email and social media management platforms (e.g., HubSpot).

Knowledgeable general use and navigation of LinkedIn.