93 applicants

Company

n2y LLC · 10 hours ago

Content Marketing Specialist

Remote, USA

Full-time

Remote

Entry Level

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EducationHigher Education

Work & Life Balance

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Responsibilities

Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.).

Work closely with campaign managers to align content with campaign goals, target audiences, and messaging.

Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey.

Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports).

Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals.

Conduct interviews with customers to gather insights and stories about their experience with solutions.

Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions.

Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams.

Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts.

Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals.

Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented.

Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.).

Align editorial calendars with marketing campaigns to ensure timely content delivery.

Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success.

Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance.

Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement.

Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content creationDemand generation campaignsCustomer testimonialsCase study developmentContent performance trackingSEO basicsMarketing automation toolsCRM platformsB2B marketingGraphic design skillsMulti-channel campaign strategiesData-driven storytelling

Required

Proven experience in creating content for demand generation campaigns (emails, blogs, PDFs, etc.)

Strong writing and editing skills with the ability to tailor messaging to different personas and buyer stages

Ability to collaborate effectively across teams, including design, sales, and customer success

Experience developing customer testimonials and case studies from interviews to final approvals

Knowledge of content performance tracking and optimization strategies, including SEO basics

Preferred

Familiarity with marketing automation tools and CRM platforms (Salesforce and Marketing Cloud)

Experience working in B2B marketing, particularly in a tech, education, or SaaS environments

Basic graphic design skills to create or edit content visuals

Understanding of multi-channel campaign strategies, including social media and digital ads

Exposure to data-driven storytelling, using metrics to enhance content credibility

Benefits

Health, dental, vision, life, and disability insurance

Company matching 401(k) savings plan

Flexible time off plans

Company

n2y LLC

Our Shared Vision: Everyone Can Learn Like you, we believe every student has a right to experience the joy of learning, to gain meaningful access to the general education curriculum and to reach their full potential.

Founded in 1997